Adoption of Sustainable Tableware: Demographic Insights and Consumer Perception toward Agrowaste-Based Alternatives

Abstract

Plastic pollution is a pressing global issue, exacerbated by the widespread use of single-use plastics and unsustainable consumption patterns. Although awareness of environmental impacts has increased, plastic production continues to rise, leading to significant ecological damage. In response, biodegradable alternatives derived from agricultural waste, such as groundnut and walnut shells, are gaining traction. This study investigates consumer awareness, perception, willingness to pay, and barriers associated with the adoption of biodegradable tableware made from agrowaste. Using a structured survey and statistical analysis (chi-square test), the research reveals that income and education levels significantly influence purchasing behavior. The results of the chi-square test revealed that the null hypothesis was rejected for both income and education. Based on the chi-square values, it was concluded that the perception level and willingness to pay extra for biodegradable tableware are influenced by respondents’ income (χ² = 38.905). Similarly, the perception level of the respondents was also found to be significantly influenced by their educational status (χ² = 139.876). Among the various barriers identified, affordability and availability of the products emerged as the major barrier to adoption, particularly among lower-income groups. The findings highlight the need to address key challenges such as cost, awareness, and product durability, while also promoting sustainability and circular economy practices.