A Study on the Marketing Efficiency of Broiler in Bhagalpur District of Bihar, India
Saurabh Kumar Patway, Ramchandra
Journal of Experimental Agriculture International · pp. 828–835 · Published 1 Jul 2024
10.9734/jeai/2024/v46i72636Abstract
A study on broiler marketing was carried out in the Bhagalpur district of Bihar, and the results were presented using tabular analysis. A multi-stage stratified sampling method was utilized to select marketing intermediaries, encompassing those in both primary and secondary markets. The study focused on these intermediaries to collect data on total marketing costs, marketing margins, price spreads, marketing efficiency, and the producer's share of consumer rupees. Additionally, the research aimed to identify the various marketing channels used in the broiler marketing process. The study was undertaken through a bench mark survey method by contacting 70 broiler farms, representing small, medium and large farms. The average number of birds was 280 on small farms, 780 birds on medium farms. and 2970 on large farms. It was clear that the highest being on large farms indicating direct relationship with the farm size.
Cited by 1
1 citation reported by external sources — individual citing-article records aren't available to list yet.
Related research
- An Economic Analysis of Okra Marketing in Siddipet District of Telangana — shares topic coverage
- Factors Affecting Productivity and Marketing Channel of Household Level Dairy Farming, Bangladesh — shares topic coverage
- Marketing Dynamics of Grapes in Pune Division: Channels, Efficiency, and Stakeholder Issues — shares topic coverage
- Marketing Channels of Pomegranate in Pune Division of Maharashtra, India — shares topic coverage
- Banana Supply Chain in Navi Mumbai, India — shares topic coverage
Article metrics
Real usage data collected on this platform.
0
Page views
0
PDF downloads
0
Outbound clicks
1
Citations
Views by country
Approximate, from request IP at view time — not citizenship or institution. Countries with fewer than 5 views are grouped as "Other".
No views recorded yet.
Traffic sources
Referring site, by host.
No traffic recorded yet.
Views and downloads exclude known bots/crawlers. Citations combines this platform's own DOI-resolved index with each external source's own reported total — see Cited by above for individually listed citing works. Last refreshed 0 seconds ago.