A study on Awareness of Extension Personnel about Use of Digital Marketing Applications

Abstract

The study was conducted in three districts of Telangana with the objective of examining the Awareness of Extension personnel about use of digital marketing applications covering a random sample of 90 extension personnel. Interview schedule was developed with 20 statements were developed thoroughly by discussion with the concerned scientists and from review of literature to know the level of awareness about the use of digital marketing applications. It was found that majority of them belonged to age between 29 to 38 years and were found educated up to post graduation. Most of the extension personnel had job experience between 7 to 14 years. Majority of them have received training in agricultural and its allied aspects and frequently used friends or colleagues as their source of information. Most of the extension personnel were having medium level of mobile inclination, information management orientation and job commitment. With regards to awareness extension personnel about the use of digital marketing applications, it was found that majority of the extension personnel were found to have medium level of awareness about use of digital marketing applications. It's crucial for extension personnel to keep up with changes in agricultural technology and have an in-depth knowledge of mobile applications. Using mobile applications, extension personnel may easily communicate with larger farmers and provide them with vital information to aid in problem-solving and hasty decision-making.