Machapathri Praneeth

Farmers Perception of Agri-tech Startup–FPO Integration in Strengthening Extension Advisory Services: Evidence from Telangana and Chhattisgarh

Machapathri Praneeth, Arun Kumar S & M. L. Sharma · Journal of Scientific Research and Reports · 2026

The growth of Agri-tech startups and Farmer Producer Organizations (FPOs) has created opportunities to improve agricultural practices and advisory services for smallholder farmers. Agri-tech startups provide tools such as mobile applications, drones, satellite imagery, and data-d...

Open access Research Article 10.9734/jsrr/2026/v32i34033

Perceived Effectiveness of the Mobile Applications in Agriculture in Terms of Availability, Acceptance, Usage and Satisfaction

Machapathri Praneeth, Arun Kumar S. & Suresha R. S. · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

The rapid advancement of mobile technology has revolutionized various sectors, including agriculture. Mobile applications have emerged as promising tools to enhance agricultural practices by providing farmers with convenient access to vital information and services. This study ai...

Open access Research Article 10.9734/ajaees/2023/v41i112257

A study on Awareness of Extension Personnel about Use of Digital Marketing Applications

Machapathri Praneeth, Shaik N. Meera & H. K. Awasthi · Current Journal of Applied Science and Technology · 2023

The study was conducted in three districts of Telangana with the objective of examining the Awareness of Extension personnel about use of digital marketing applications covering a random sample of 90 extension personnel. Interview schedule was developed with 20 statements were de...

Open access Research Article 10.9734/cjast/2023/v42i204151