A Literature Study of Big Data Analytics in Marketing

References (22)

1. 1 Can fintech improve the efficiency of commercial banks? —An analysis based on big data [DOI]
2. 2 The impact of big data analytics on firms’ high value business performance [DOI]
3. 3 Business analytics and firm performance: The mediating role of business process performance [DOI]
4. 4 Addressing barriers to big data [DOI]
5. 5 How strategists use “big data” to support internal business decisions, discovery and production [DOI]
6. 6 Big data, knowledge co-creation and decision making in fashion industry [DOI]
7. 7 Unlocking the drivers of big data analytics value in firms [DOI]
8. 8 An empirical study of the rise of big data in business scholarship [DOI]
9. 9 Big data-assisted social media analytics for business model for business decision making system competitive analysis [DOI]
10. 10 How can organizations leverage big data to innovate their business models? A systematic literature review [DOI]
11. 11 Big data analytics capability and co-innovation: An empirical study [DOI]
12. 12 Effects of Pros and Cons of Applying Big Data Analytics to Consumers’ Responses in an E-Commerce Context [DOI]
13. 13 Cross-national differences in big data analytics adoption in the retail industry [DOI]
14. 14 Implementing Big Data Analytics in E-Commerce: Vendor and Customer View [DOI]
15. 15 How can big data and predictive analytics impact the performance and competitive advantage of the food waste and recycling industry? [DOI]
16. 16 Recovering the divide: A review of the big data analytics—strategy relationship [DOI]
17. 17 Are we ready for MICE 5.0? An investigation of technology use in the MICE industry using social media big data [DOI]
18. 18 Big Data Analytics for Large Scale Wireless Body Area Networks; Challenges, and Applications [DOI]
19. 19 Big data, computational social science, and other recent innovations in social network analysis [DOI]
20. 20 The Strategic Value of Big Data Analytics in Health Care Policy-Making [DOI]
21. 21 Canadian Review of Sociology/Revue canadienne de sociologie [DOI]
22. 22 The Big Data Divide and Its Consequences [DOI]

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