Marketing competition is fierce in today’s business environment. In order for a company to succeed in the market, it is necessary to find valuable information in the market and make a correct business decision. On the other hand, business decisions are usually carried out by mana...
Open access
Research Article10.9734/jemt/2023/v29i81110
In today's Internet age, more and more consumers are using the Internet in shopping, watching videos or communicating in social media, and their shopping and lifestyle has changed accordingly. The explosive growth of short videos in recent years has led many Internet marketing co...
Open access
Research Article10.9734/jemt/2023/v29i51092
Hong Kong has been known as a shopping paradise that attracts tourists from all over the world. However, in recent years, the retailing industry in Hong Kong has fallen into dire straits and it will be facing more challenges in the future. Therefore this research aims to study th...
Open access
Research Article10.9734/jemt/2021/v27i830358
Although low-cost carrier (LCC) airlines do not provide significant service to customer, the demand and market share of LCC is constantly increasing. Services provided by LCC and the quality of their services become a competitive advantage of LCC airlines. The purpose of this res...
Open access
Research Article10.9734/jemt/2019/v24i530178
Recent years have witnessed various changes in the business world regarding technology and ecological degradation, which has seen corporate social responsibility (CSR) increasingly used as a competitive tool in all industries. It has become especially popular in the fiercely comp...
Open access
Research Article10.9734/jemt/2019/v23i430140
In order to do all these commercial activities in an effective and efficient way, using the online social media platform is a suitable choice. This research studies that perceived risk, perceived usefulness, trust, and electronic word-of-mouth are the four predictors of consumer...
Open access
Research Article10.9734/JEMT/2018/44080
Service industries, such as banking and finance retailing, are different in many ways to industries that deal with a tangible product. Therefore, service-marketing gurus emphasize process, people, and physical elements to enable service providers to market themselves effectively....
Open access
Research Article10.9734/AJEBA/2017/35538
Corporate social responsibility (CSR) has been seen increasingly used as to gain competitive advantages. It has become especially significant in retailing industry where CSR practices in health, safety and environmental issues are concerned. This research was undertaken to study...
Open access
Research Article10.9734/JEMT/2019/46107
Service is dictated by its inseparability, variability, intangibility and perishability characteristics, inherent characteristics that make it more difficult for an organization to market and sustain its marketability. Studies have revealed relationships between Corporate Social...
Open access
Research Article10.9734/JEMT/2017/34279
Recent years have witnessed various changes in the business world regarding technology and ecological degradation, which has seen corporate social responsibility increasingly used as a competitive tool in all industries. This research examined the perception of customers of fast-...
Open access
Research Article10.9734/ARJASS/2018/44116
There has been a remarkable transformation in the business world over the last few decades with the concept of corporate social responsibility (CSR) having been universally embraced. CSR is prolific and paradoxical business applications, whereby businesses are made responsible fo...
Open access
Research Article10.9734/BJEMT/2017/31392