Analysis of Supply Chain Model of Dogol Shrimp (Metapenaeus ensis) Capture in Pangandaran, West Java, Indonesia

Abstract

This research aims to analyze the management of the dogol shrimp supply chain in terms of product flow, financial flow, information flow and risk as well as marketing margins of each chain involved in KUD Minasari fish market, Pangandaran Regency, West Java Province. The method used is descriptive qualitative and quantitative using primary and secondary data with snowball sampling methods. The analytical tool used is the analysis of supply chain conditions, risks and consequences of dogol shrimp supply chains. The results of this study showed that the process of product flow of the dogol shrimp supply chain in KUD Minasari, Pangandaran Regency involving fishermen, wholesalers, small traders, restaurants and end consumers is quite well related to channeling from fishermen who have not been supported by fishermen's knowledge related to shrimp quality. The dogol shrimp supply chain distribution channel is divided into 8 types of marketing with a significant difference in whether the fish market is involved or not. The marketing channel of dogol shrimp catches in Pangandaran Regency shows that the structure of the second chain with business actors is fishermen → fish auction → large traders → small traders → consumers are more efficient with a marketing margin of Rp. 35,000 / kg or 31.81%, farmer share by 75.87%. The largest market share value of 59.25% is on the 8th channel with restaurants as a marketing agent.