A Study of Consumer Acceptance of Mobile Payment Services in Hong Kong

Abstract

Mobile payment (m-payment) has a significant value in a business. It provides one more choice for customers in selecting the payment methods. This m-payment method has been developed in Korea, Japan and China. However, m-payment is a new service and an innovative approach in Hong Kong. Therefore, this study aims to measure the consumer acceptance of m-payment service in Hong Kong. Technology acceptance model (TAM) was adopted in this study. Besides, additional factors have been added to the model for further exploration. As a result, the research model of this study consists of seven constructs including an intention to use, attitude towards use, perceived ease of use, perceived usefulness, innovativeness, initial trust and trust propensity, and eight hypotheses are proposed to study. The empirical results of this study support the usual relationship among attitude toward use, perceived ease of use, perceived usefulness and innovativeness, which drive the consumer intention to adopt new technology. Six hypotheses are supported and two hypotheses had found to have no significant relationship in this study. Managerial implications in the development of m-payment were discussed and suggestions about the implementation strategy to the service provider for enhancing the Hong Kong consumers’ intention to use them-payment service were discussed as well.