Public Satisfaction in Medan Green Public Parks: The Role of Service Quality, Facilities, and Trust

Abstract

Public satisfaction with urban parks is crucial for enhancing community engagement and well-being, yet challenges in management persist, particularly in developing countries like Indonesia. This study investigates the impact of service quality, facilities, and public trust on user satisfaction in Ahmad Yani Park, a key green public space in Medan. Ahmad Yani Park was chosen as the case study due to its strategic importance and persistent public complaints about cleanliness, inadequate facilities, and security. Using a quantitative approach, data were collected from 150 respondents through accidental sampling and analyzed via multiple linear regression. Results reveal that public trust has the strongest influence on satisfaction (β = 0.611, p < 0.001), followed by facilities (β = 0.240, p < 0.01) and service quality (β = 0.140, p < 0.05), collectively explaining 87% of overall satisfaction. These findings highlight the critical need to address deficiencies in cleanliness, facility maintenance, and security to enhance public trust and user experiences. The study’s strategic recommendations include improving cleanliness practices, establishing regular maintenance schedules, and implementing advanced security systems, such as CCTV and lockers. This research contributes to urban park management literature by providing actionable insights for creating inclusive and sustainable public spaces. Future studies should explore the long-term impacts of such interventions on community engagement in green public spaces.