Factors Influencing Job Satisfaction in Public Relations: A Case Study from the South Sulawesi Governor’s Office

Abstract

Aims: This study aims to determine the factors that influence job satisfaction of Public Relations Section employees at the South Sulawesi Governor's Office. The variables in this study are Work Motivation (WM), Career Development (CD) and Employee Job Satisfaction (EJS). Study Design:  This study is quantitative research. Place and Duration of Study: Public Relations Section at the South Sulawesi Governor's Office, between January to September 2024. Methodology: The sample in this study were all employees of the Public Relations Section at the South Sulawesi Governor's Office, which totaled 77 people. Data collection was carried out by distributing google forms which were then processed using the SEM PLS application. This tool can determine how well the built model matches the data and can produce complex and structured models. Results: The results of bootstrapping testing on the variables of motivation and career development on employee job satisfaction respectively show a statistical t value of 4.155 and 3.618 which is greater than 1.96. Furthermore, the p value of motivation and career development is 0.000 < 0.05. This means that both variables have a significant influence on employee job satisfaction. Conclusion: Based on the results of the study, it can be concluded that Work Motivation and Career Development have a positive and significant effect on Employee Job Satisfaction in the Public Relations section of the South Sulawesi Governor's Office.