The study provides a focused analysis of Kenya’s determinants of debt sustainability owing to its consistent budget deficits and higher debt servicing costs. Unlike broader studies, this research focuses on Kenya's unique economic conditions and talks about the consequences of un...
Open access
Research Article10.9734/ajeba/2024/v24i91497
Aims: This study aims to analyze the influence of green customer value on green purchase intention, mediated by green psychological benefits and moderated by green marketing, among Avoskin skincare users in Malang City. The research seeks to provide deeper insights into the facto...
Open access
Research Article10.9734/ajeba/2024/v24i91495
With the in-depth development of the new round of scientific and technological revolution and industrial change, digital technologies such as big data, Internet, cloud computing, blockchain, artificial intelligence and other digital technologies have a far-reaching impact on the...
Open access
Research Article10.9734/ajeba/2024/v24i91492
Today, manufacturing companies worldwide are prioritizing sustainability to acquire economic benefits. Implementing reverse logistics programs was seen as a viable option to reduce the adverse impacts of production and obtain a competitive advantage. Investigation has shown that...
Open access
Research Article10.9734/ajeba/2024/v24i91493
The application of electronic procurement systems immensely influences the performance of businesses especially in the freight sector. However, with existing challenges such as the vertical segmentation of the industry that allows big players to enjoy a market share of clients, s...
Open access
Research Article10.9734/ajeba/2024/v24i91494
Aims: This study aims to determine the effect of tax awareness, tax understanding, and tax morals on taxpayer compliance from the gender point of view of MSME entrepreneurs. Study Design: The research design used is a survey by distributing questionnaires directly to respondents...
Open access
Research Article10.9734/ajeba/2024/v24i91489
Government revenue is crucial for fostering economic growth, especially in emerging economies where financial autonomy matters. Mobilising this revenue is key to achieving the United Nations Sustainable Development Goals (SDGs) focused on productivity and inclusive growth. This s...
Open access
Research Article10.9734/ajeba/2024/v24i91490
The rapid growth of e-commerce and social commerce platforms demands a thorough understanding of customer behavior, which is vital for business success. This study examines the impact of e-service quality, customer satisfaction, customer trust, and repurchase intention on word of...
Open access
Research Article10.9734/ajeba/2024/v24i91491
This study examines the determinants of internal audit effectiveness in Local Government Authorities (LGAs), addressing the growing importance of robust Internal Audit Function (IAF) in public sector governance. The study employed the descriptive research design based on a mixed...
Open access
Research Article10.9734/ajeba/2024/v24i91487
As an important driving force leading a new round of scientific and technological revolution and industrial change, artificial intelligence is becoming a hot spot. Promoting the deep integration of "artificial intelligence + ocean" will help build a world-class Marine artificial...
Open access
Research Article10.9734/ajeba/2024/v24i91488