This study investigates the attitudes of bank employees towards financial inclusion in Cameroon. The survey of 25 bank employees and a comprehensive analysis using multiple linear regression yielded significant findings. The results reveal a positive association between Attitudes...
Open access
Research Article10.9734/ajeba/2025/v25i51804
This article reports the results of a systematic literature review examining the potential of digital banking as a means of promoting financial inclusion. The use of digital financial technologies-mobile banking, financial technology (fintech) innovations, and digital payment mec...
Open access
Research Article10.9734/ajeba/2025/v25i51805
Purpose: This study investigates the levels and determinants of awareness, use, and intensity of use of certified common bean seed among smallholder farmers in Mbozi and Momba districts, Tanzania. It addresses the persistent challenge of low productivity due to the limited awaren...
Open access
Research Article10.9734/ajeba/2025/v25i51806
Aims: This study was conducted to assess the effects of training on optimising performance in the weaving industry. This study aims to test the influence of the training on employee performance and the development of SME actors. Methodology: Both quantitative and qualitative data...
Open access
Research Article10.9734/ajeba/2025/v25i51807
The primary objective of this study is to examine the impact of Artificial Intelligence (AI) on content creation across various creative industries, including writing, visual arts, and music composition. The research aims to analyze how AI technologies are transforming traditiona...
Open access
Research Article10.9734/ajeba/2025/v25i51801
Microfinance institutions have encountered by difficulty determining the prime point or the level at which they can uphold its liquidity so that to augment its profitability. The difficulty becomes further distinct as good records of institutions particularly microfinance institu...
Open access
Research Article10.9734/ajeba/2025/v25i51802
Aims: Increased financial fraud, organizational uncertainty, the need for agile strategic responses, and the increasing complexity of modern business environments has heightened the need for interdisciplinary approaches within accounting education, particularly integrating strate...
Open access
Research Article10.9734/ajeba/2025/v25i51803
Aims: This review aims to explore how sustainable branding contributes to long-term brand equity through the integration of strategic positioning, consumer emotional engagement, and ethical communication. It addresses issues of consumer cynicism and brand distrust in the alignmen...
Open access
Research Article10.9734/ajeba/2025/v25i51800
The diversity of customer decision-making and product preferences combine to form a marketer's nightmare. In this work, we introduce a new neuromarketing method for predicting consumer choices based on brain signals. Participants were 25 healthy volunteers (1838 years old) who ob...
Open access
Research Article10.9734/ajeba/2025/v25i51799
This study aims to analyze the influence of Collaboration, Pentahelix Synergy, and Innovative Leadership on Community-Based Tourism (CBT) development and evaluate the impact of CBT on Sustainable Tourism by considering the moderating role of Government Policy. Employing a quantit...
Open access
Research Article10.9734/ajeba/2025/v25i51798