Skip to content
Research Article Open access CC BY 4.0

Managing Attendees’ WOM at a Wine Cultural Event: The Moderating Role of Novelty Seeking

Tsai-Fa (TF) Yen

Asian Journal of Education and Social Studies · pp. 1–14 · Published 10 Apr 2020

10.9734/ajess/2020/v7i330196

Abstract

The purpose of this study is to investigate the perspectives of attendees on novelty seeking of a wine culture event to assess what drives their word of mouth. A questionnaire survey was undertaken for collecting data at a wine cultural event held at Yibin. A total of 315 valid samples were received for the further hypotheses testing. The results showed that both perceived value and event satisfaction were key antecedents of word of mouth and the moderating role of novelty seeking was confirmed. Finally, the manageable results for wine culture event managers and future researchers were drawn.

Word of mouth wine cultural event novelty seeking perceived value event satisfaction

References (32)

  1. 1 From Intentions to Actions: A Theory of Planned Behavior [DOI]
  2. 2 Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence [DOI]
  3. 3 A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions [DOI]
  4. 4 Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? [DOI]
  5. 5 Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists [DOI]
  6. 6 Motives of visitors attending festival events [DOI]
  7. 7 Service quality, customer satisfaction, and customer value: A holistic perspective [DOI]
  8. 8 Antecedents of revisit intention [DOI]
  9. 9 Measuring novelty seeking in tourism [DOI]
  10. 10 The effects of perceived justice on recovery satisfaction, trust, word-of-mouth, and revisit intention in upscale hotels [DOI]
  11. 11 Modelling the relationship between hotel perceived value, customer satisfaction, and customer loyalty [DOI]
  12. 12 The influence of perceived food quality, price fairness, perceived value and satisfaction on customers’ revisit and word-of-mouth intentions towards organic food restaurants [DOI]
  13. 13 Examining the effect of novelty seeking, satisfaction, and destination image on tourists’ return pattern: A two factor, non-linear latent growth model [DOI]
  14. 14 Understanding the relationships of quality, value, equity, satisfaction, and behavioral intentions among golf travelers [DOI]
  15. 15 Customer Satisfaction With Game and Service Experiences: Antecedents and Consequences [DOI]
  16. 16 The effects of incentives, deal proneness, satisfaction and tie strength on word‐of‐mouth behaviour [DOI]
  17. 17 Moderating Effects of Tourists’ Novelty-Seeking Tendencies on Destination Image, Visitor Satisfaction, and Short- and Long-Term Revisit Intentions [DOI]
  18. 18 Role of halal-friendly destination performances, value, satisfaction, and trust in generating destination image and loyalty [DOI]
  19. 19 Perceived value, satisfaction, and loyalty of TV travel product shopping: Involvement as a moderator [DOI]
  20. 20 Creative tourism: a preliminary examination of creative tourists’ motivation, experience, perceived value and revisit intention [DOI]
  21. 21 Impacts of cruise service quality and price on vacationers’ cruise experience: Moderating role of price sensitivity [DOI]
  22. 22 Novelty: A mechanism of tourists’ enjoyment [DOI]
  23. 23 Word of mouth advertising : a review of the literature
  24. 24 Taking control of word of mouth marketing: the case of an entrepreneurial hotelier [DOI]
  25. 25 Bike-traveling as a growing phenomenon: Role of attributes, value, satisfaction, desire, and gender in developing loyalty [DOI]
  26. 26 Tourism in protected areas and the impact of servicescape on tourist satisfaction, key in sustainability [DOI]
  27. 27 Residents' place attachment and word-of-mouth behaviours: A tale of two cities [DOI]
  28. 28 Symbolic, Experiential and Functional Consumptions of Heritage Tourism Destinations: The Case of Angkor World Heritage Site, Cambodia [DOI]
  29. 29 Does the value manufacturers (brands) create translate into enhanced reputation? A multi-sector examination of the value–satisfaction–loyalty–reputation chain [DOI]
  30. 30 The Determinates of Revisit Intentions in Wine Cultural Event: The Moderating Role of Experience Authenticity [DOI]
  31. 31 Satisfaction: a behavioral perspective on the consumer [DOI]
  32. 32 A Critical review of consumer satisfaction

Cited by 8

Building WOM from Hedonic Experience of Social Media in the Field of Gastronomy

Lu Yuan, Ping Cai, Tsaifa (TF) Yen · Asian Research Journal of Arts & Social Sciences · 2023

Wine Cultural Event as a Growing Phenomenon: Role of Novelty, Value and Satisfaction in Developing WOM

Tsai-Fa (TF) Yen, Min-Hon Wang · Asian Journal of Education and Social Studies · 2020

Modelling the Impacts of Spokespersons Attachment in Cosmetics Context

Tsai-Fa Yen, Qianyi Liao · Asian Journal of Education and Social Studies · 2022

Modelling the Effects of Variety-Seeking on WOM in a Livestream Context

Xi Yao, Yan-Xia Zhang, Xiaoqin Yu · Asian Journal of Education and Social Studies · 2022

Showing 5 of 8 known citations — external sources report more than can currently be individually listed.

Article metrics

Real usage data collected on this platform.

73

Page views

0

PDF downloads

35

Outbound clicks

8

Citations

Views over time

Views by country

Approximate, from request IP at view time — not citizenship or institution. Countries with fewer than 5 views are grouped as "Other".

Traffic sources

Referring site, by host.

Views and downloads exclude known bots/crawlers. Citations combines this platform's own DOI-resolved index with each external source's own reported total — see Cited by above for individually listed citing works. Last refreshed 0 seconds ago.