Skip to content
Research Article Open access CC BY 4.0

Assessing the Effects of Perceived Value on Event Satisfaction, Event Attachment, and Revisit Intentions in Wine Cultural Event at Yibin International Exhibition Center, Southwest China

Tsai-Fa(TF) Yen

Asian Journal of Education and Social Studies · pp. 41–54 · Published 18 Apr 2020

10.9734/ajess/2020/v7i330199

Abstract

The study examines the relationships among perceived value, event satisfaction, event attachment, and revisit intentions in a wine cultural festival context. Data was collected by questionnaire survey at many famous wine tourism sites at Yibin, China and a total of 419 valid samples were received. A questionnaire survey analyzed by SEM supports the model of revisit intentions as a function of attendees’ expressive and instrumental responses resulting from output/input perceptions of perceived value and a pleasurable level of consumption-related fulfillment of event satisfaction. Implications, such as the managers should design valuable activities to attendees and satisfy their needs for experiencing of wine culture, are displayed as well as future research opportunities recommended. 

Perceived value event satisfaction event attachment cultural tourism for wine.

References (21)

  1. 1 From Intentions to Actions: A Theory of Planned Behavior [DOI]
  2. 2 Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence [DOI]
  3. 3 Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists [DOI]
  4. 4 PLACE ATTACHMENT: CONCEPTUAL AND EMPIRICAL QUESTIONS [DOI]
  5. 5 SENSE OF PLACE AS AN ATTITUDE: LAKESHORE OWNERS ATTITUDES TOWARD THEIR PROPERTIES [DOI]
  6. 6 An investigation of green hotel customers’ decision formation: Developing an extended model of the theory of planned behavior [DOI]
  7. 7 Antecedents of revisit intention [DOI]
  8. 8 Understanding the relationships of quality, value, equity, satisfaction, and behavioral intentions among golf travelers [DOI]
  9. 9 An Examination of the Relationship between Leisure Activity Involvement and Place Attachment among Hikers Along the Appalachian Trail [DOI]
  10. 10 Customer Satisfaction With Game and Service Experiences: Antecedents and Consequences [DOI]
  11. 11 Wine tourism experience: A netnography study [DOI]
  12. 12 Creative tourism: a preliminary examination of creative tourists’ motivation, experience, perceived value and revisit intention [DOI]
  13. 13 Recurring Sport Events and Destination Image Perceptions: Impact on Active Sport Tourist Behavioral Intentions and Place Attachment [DOI]
  14. 14 Bike-traveling as a growing phenomenon: Role of attributes, value, satisfaction, desire, and gender in developing loyalty [DOI]
  15. 15 Creating consumer attachment to retail service firms through sense of place [DOI]
  16. 16 Have You Heard the Word? the Effect of Word of Mouth on Perceived Justice, Satisfaction and Repurchase Intentions Following Complaint Handling
  17. 17 An Investigation of Predictors of Satisfaction and Future Intention: Links to Motivation, Involvement, and Service Quality in a Local Festival [DOI]
  18. 18 Symbolic, Experiential and Functional Consumptions of Heritage Tourism Destinations: The Case of Angkor World Heritage Site, Cambodia [DOI]
  19. 19 An empirical analysis of attendance at a commemorative event: Anzac Day at Gallipoli [DOI]
  20. 20 Satisfaction: a behavioral perspective on the consumer [DOI]
  21. 21 A Critical review of consumer satisfaction

Cited by 14

Building WOM from Hedonic Experience of Social Media in the Field of Gastronomy

Lu Yuan, Ping Cai, Tsaifa (TF) Yen · Asian Research Journal of Arts & Social Sciences · 2023

Determinants of Perceived Value in Wine Tourism in Spain: The Dominant Role of Motivations

Laura Ortega-Pérez, María del Rosario Ruiz-Robles, Jesús Heredia-Carroza · Tourism and Hospitality · 2025

The role of tour guide competency in the cultural tour experience: the case of Cappadocia

Erdim Kul, B. Dedeoğlu, Fulden Nuray Küçükergin · International Hospitality Review · 2024

Modelling the Impacts of Spokespersons Attachment in Cosmetics Context

Tsai-Fa Yen, Qianyi Liao · Asian Journal of Education and Social Studies · 2022

The antecedent of event attachment influence on tourism sustainability: the case of Jember Fashion Carnaval, Indonesia

A. Kusumawati, E. Pangestuti, S. Supriono · International Journal of Tourism Cities · 2022

THE RELATIONSHIP BETWEEN FESTIVAL ATTACHMENT AND ARAB TOURISTS' REVISIT INTENTION: A CONCEPTUAL MODEL

Mu’ath Hesham Al-Azzam, A. E. Mohamed, K. Lim · Journal of Tourism, Hospitality and Environment Management · 2022

Showing 11 of 14 known citations — external sources report more than can currently be individually listed.

Article metrics

Real usage data collected on this platform.

98

Page views

0

PDF downloads

42

Outbound clicks

14

Citations

Views over time

Views by country

Approximate, from request IP at view time — not citizenship or institution. Countries with fewer than 5 views are grouped as "Other".

Traffic sources

Referring site, by host.

Views and downloads exclude known bots/crawlers. Citations combines this platform's own DOI-resolved index with each external source's own reported total — see Cited by above for individually listed citing works. Last refreshed 0 seconds ago.