Sachin Rathour, Prakash Singh Badal, Virendra Kamalvanshi, Saket Kushwaha, Devegowda SR, Evans Kemboi, Bharath Kumar Mannepalli & Prakhar Deep·Journal of Scientific Research and Reports·2025
In the era of data-driven decision-making, neuromarketing has emerged as a transformative tool to understand subconscious consumer behavior by integrating neuroscience with marketing strategies. However, in the Indian context, awareness, application, and academic exploration of n...
Open access
Research Article10.9734/jsrr/2025/v31i63121
Climate variability and recurring droughts pose persistent challenges to agricultural livelihoods in India's semi-arid regions, requiring comprehensive assessment of household resilience. This study develops and executes a Farmers’ Livelihood Resilience Index (FLRI) to evaluate l...
Open access
Research Article10.9734/ijecc/2026/v16i15247
Climate variability and recurrent droughts have increasingly affected the rural livelihoods in the semi-arid regions of Rajasthan, where livestock remains a central pillar of household resilience. This study examines how farmers’ perceptions of climate change and long-term drough...
Open access
Research Article10.9734/ijecc/2025/v15i125206
This study explores the economic significance of harvest festivals in Odisha, with a focus on community participation, gender dynamics, and their impact on rural livelihoods. Using a mixed-method approach, both qualitative and quantitative data were gathered from 120 respondents...
Open access
Research Article10.9734/acri/2025/v25i61274
Climate change impacts are global, countries like India are particularly vulnerable due to their large populations and heavy reliance on agriculture. Climate change has substantial economic effects on agriculture, including shifts in productivity, crop patterns, profitability, pr...
Open access
Research Article10.9734/ijecc/2023/v13i113329
This study examines the economic feasibility of guava farming in the alluvial plains of Prayagraj, Uttar Pradesh, utilizing an extensive cost and return analysis derived from primary data collected from 50 guava producers found through a multi-stage sampling technique. Traditiona...
Open access
Research Article10.9734/jsrr/2025/v31i113660
Accessing land ownership in India faces some challenges including among others tenancy, land markets, and same with limited women's access. Despite farm women's proficiency in agriculture and household management, gender disparities persist, restricting resource access. Against t...
Open access
Research Article10.9734/ajaees/2024/v42i122663