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Vilani Sachitra

Publications (38)

Managerial Mindfulness and Business Model Innovation as Antidotes to SME Survival and Growth: Evidence from Sri Lanka

Vilani Sachitra · Journal of Scientific Research and Reports · 2026

Background: In the ever-changing business landscape, the concepts of business model (BM) and business model innovation (BMI) have garnered significant focus from both industry and academia. In tough and high-pressure situations, mindfulness is significantly important. Aims: The s...

Open access Research Article 10.9734/jsrr/2026/v32i13920

Exploring Influential Factors on Customer Satisfaction with Clothing for Overweight and Obese Women: A Focus on Generations Y and Z in Sri Lanka

Vilani Sachitra & Chamali S. Hapugahapitiya · South Asian Journal of Social Studies and Economics · 2024

Purpose: At present, global trade in textiles and clothing is expanding across the world. The increase in the percentage of overweight and obese women creates tendency to focus on the demand for plus-size clothes. Prior studies confirmed that there is a low attention paid to wome...

Open access Research Article 10.9734/sajsse/2024/v21i4806

Employee Acceptance of Human Resource Management Information System: Integrated UTAUT and TTF Model in a Selected Public Firm in Sri Lanka

Vilani Sachitra & Tharini Wimalasena · South Asian Journal of Social Studies and Economics · 2024

Aim: In the modern digital world, many companies are moving towards technology-based applications to perform human resource administration work. Employees nowadays are capable of accessing a web-based Human Resource Management Information System (HRMIS) to obtain critical data fr...

Open access Research Article 10.9734/sajsse/2024/v21i2775

Antecedents of the Adoption of Cryptocurrency Investment in an Emerging Market: The Role of Behavioural Bias

Vilani Sachitra & Saduni Rajapaksha · Asian Journal of Economics, Business and Accounting · 2023

Cryptocurrencies have become a popular discussion in the global economy as an increasing number of people adopt these despites their recent conception. As a result, governments worldwide are racing to incorporate assets into their legal frameworks. While Sri Lanka does not have a...

Open access Research Article 10.9734/ajeba/2023/v23i201092

Employees’ Complying with Occupational Health and Safety Rules: A Case Study in Tire Manufacturing Firm in Sri Lanka

Vilani Sachitra & Lakmali Gunasekara · Asian Journal of Language, Literature and Culture Studies · 2023

Purpose: Employee disengagement and a lack of participation in establishing a safe and healthy workplace are bitter realities of the modern workplace. In this context, this study aims to explore how employees comply with the health and safety rules and regulations established by...

Open access Research Article

Examine the Feasibility of Implementing Blockchain Technology in the Sri Lankan Banking System

Vilani Sachitra & Dumidu Dayaratna · Asian Journal of Advanced Research and Reports · 2023

In the era of digitization, it is important that Banks and Financial institutions stay up to date with the latest technology. Blockchain technology is one such technology which has become a widely discussed topic when it comes to finance in the digital era. The objectives of this...

Open access Research Article 10.9734/ajarr/2023/v17i9524

Job Satisfaction in Transitions into Self-employment: Subjective Evaluations

Vilani Sachitra, Silva , Devni & Devni Silva · Asian Journal of Advanced Research and Reports · 2023

Purpose: In the current context, toxic workplaces are increasingly popular within organizations which lead to an increase in exhaustion and work related stress. Low staff morale, high employee turnover, low productivity, and poor work quality are just a few effects of this type o...

Open access Research Article 10.9734/ajarr/2023/v17i7496

Transition Decision of Hybrid Entrepreneurship in the Post-pandemic Period: Understanding the New Normal Factors in Developing Context

Vilani Sachitra & Fathima Sajda Jaward · South Asian Journal of Social Studies and Economics · 2023

Purpose: The uncertainties surrounding the COVID-19 pandemic have inspired new business ventures. The best approach to overcome the obstacles in pandemic is hybrid entrepreneurship, which is defined as "holding the current job while creating a new business”. The study aims to dis...

Open access Research Article 10.9734/sajsse/2023/v18i3657

Role of Interior and Exterior Stores Visual Merchandising on Consumers’ Impulsive Buying Behaviour: Reference to Apparel Retail Stores in Sri Lanka

Vilani Sachitra & Sewwandi Konara · Asian Journal of Education and Social Studies · 2023

Purpose: With emerging modern phenomena in the world, the aesthetic appeal of a product is utilized by retailers as visual marketing strategies. The main aspiration of the study is to investigate the influence of interior and exterior visual merchandising strategies on impulse pu...

Open access Research Article 10.9734/ajess/2023/v40i1863

Explore Skilled Labour Shortage of Carpenters in Sri Lanka: Through the Lens of Participants Employed in Furniture Manufacturing Industry

Vilani Sachitra & Sachini Mendis · South Asian Journal of Social Studies and Economics · 2023

Skilled labour shortage that is prevailing in the current context has made lot of adverse economic and social repercussions, more or less to all sectors in Sri Lanka. The purpose of this study is to explore the skilled labour shortage of carpenters in Sri Lankan furniture manufac...

Open access Research Article 10.9734/sajsse/2023/v17i1630

Deriving Solutions to the Contemporary Issues in Entrepreneurship: Determinants of Establishing Digital Entrepreneurship Ecosystem in Sri Lanka

Vilani Sachitra & Dilsha Kavindi Chinthaka · South Asian Journal of Social Studies and Economics · 2022

Purpose: Entrepreneurship is one of a country's economic engines, particularly in developing countries. Sri Lanka was sliding down in Global Entrepreneurship Index. The main purpose of this study is to investigate the key determinants to the establishment of digital entrepreneuri...

Open access Research Article 10.9734/sajsse/2022/v15i230400

Conceptualising the Scale to Quantify E-Readiness of Farmers: Sri Lankan View

Vilani Sachitra & Chandra Padmini · Asian Journal of Advances in Agricultural Research · 2021

E-agriculture is vital for supporting the development in agricultural sector. Before developing any e-agriculture technology, it is essential to measure e-readiness as it will be an indicator to foresee the application of the developed technology. This has necessitated the concep...

Open access Research Article 10.9734/ajaar/2021/v17i430205

COVID-19 Challenging Period and Agriculture Sector in Sri Lanka: Way to Lead

Vilani Sachitra & Chandra Padmini · Asian Journal of Advances in Agricultural Research · 2021

Realizing the gravity of COVID-19 pandemic, the governments around the world have been putting in place a range of policies and strategies to resume their food security level. Among varies of agricultural productions, most affected sectors are livestock farming, horticulture prod...

Open access Research Article 10.9734/ajaar/2021/v15i430160

Effect of Human Capital and Dynamic Capabilities on Competitive Advantage: Mediating Analysis

Vilani Sachitra · Journal of Scientific Research and Reports · 2020

Aim: A better understanding of farm-level competitiveness of agribusiness sector provides the necessary framework for agribusiness farms to compete at domestic and global markets. This study aims to determine the relationships of human capital, dynamic capabilities and competitiv...

Open access Research Article 10.9734/jsrr/2020/v26i630268

What Determine Money Management Behaviour of Undergraduates? An Examination in an Emerging Economy

Vilani Sachitra & Dinushi Wijesinghe · Journal of Education, Society and Behavioural Science · 2018

Aims: Money management behaviour of undergraduates academically is a researchable area as their decisions relating to money management not only have an impact on their life itself but also it affects the long-term financial stability of an organisation, an industry and a nation....

Open access Research Article 10.9734/JESBS/2018/44050

Collective Actions, Dynamic Capabilities and Competitive Advantage: Empirical Examination of Minor Export Crop Farms in Sri Lanka

Vilani Sachitra & Siong-Choy Chong · Journal of Economics, Management and Trade · 2018

Aims: Collective actions in the agribusiness sector take a variety of forms, including farmer cooperatives and supply chain coordination. Literature has acknowledged that agribusiness farms which engage in collective actions generate greater value-add and enhance socio-economic c...

Open access Research Article 10.9734/JEMT/2017/39239

Dynamics in Farm Specific Capabilities: The Impact of Capabilities on Competitive Advantage

Vilani Sachitra · Asian Journal of Economics, Business and Accounting · 2016

Aims: Resource based view (RBV) consists of a rich body of related theoretical tools to analyse sources of competitive advantage at firm level and it is based on the economic rent concept which explains that a firm as a collection of unique resources and capabilities. Although th...

Open access Research Article 10.9734/AJEBA/2016/28958

Sources of Competitive Advantage Measurement in the Minor Export Crop Sector in Sri Lanka: Result from Pilot Study

Vilani Sachitra, Siong-Choy Chong & Aye Aye Khin · Asian Journal of Agricultural Extension, Economics & Sociology · 2016

Purpose: This study aims to identify the items associated with sources of competitive advantage in the minor export crop sector. Design/Methodology/Approach: The measures were identified based on literature review and expert opinions which took into account theories of resource-b...

Open access Research Article 10.9734/AJAEES/2016/27814

Firm Level Competitive Advantage in the Agricultural Sector: A Research Agenda

Vilani Sachitra & Siong- Choy Chong · Journal of Economics, Management and Trade · 2016

Improvements in technology and information systems as well as changes in climate and economies have resulted in an increasingly competitive environment for the agribusiness sector. A better understanding of firm level competitiveness of this sector hence provides the necessary fr...

Open access Research Article 10.9734/BJEMT/2016/24152

Role of Social Media Eco-Influencer Marketing on Green Brand Image in Fast Fashion in Sri Lanka: Generational Difference as Moderator

Ranjan Prabath Jayathunga & Vilani Sachitra · Asian Journal of Advanced Research and Reports · 2026

Background: The swift growth of social media has transformed the sphere of sustainability communication, making the concept of eco-influencers (greenfluencers) the most important mediator between companies and their customers. Aim: The study investigates how social media eco-infl...

Open access Research Article 10.9734/ajarr/2026/v20i91455

Herding Behavior in Sri Lanka E-commerce: Understanding the Interplay between Herding Cues and Online Purchase Decision on High Involvement and Low Involvement Product

Chamika Dilshan & Vilani Sachitra · South Asian Journal of Social Studies and Economics · 2026

Background: Consumers follow others and rely on "herding behaviour" when they have limited product knowledge and face risks while using online platforms. Aim: This study aims to investigate the effects of herding cues and consumer herding behaviour on online purchasing decisions...

Open access Research Article 10.9734/sajsse/2026/v23i81371

Driving Job Satisfaction in the Evolving Digital Banking Workplace through Employee Empowerment

Pushpika Gunasena & Vilani Sachitra · South Asian Journal of Social Studies and Economics · 2026

This study examines the influence of employee empowerment practices on job satisfaction in the evolving digital banking industry in Sri Lanka. It considers five aspects of employee empowerment: empowering mission and strategy (EMS), employee autonomy (EA), role accountability (RA...

Open access Research Article 10.9734/sajsse/2026/v23i71354

Leveraging Digital Marketing Tools in Strengthening Customer Relationships in Micro Enterprises: Sri Lankan Analysis

Sulochana Edirisinghe & Vilani Sachitra · South Asian Journal of Social Studies and Economics · 2026

Background: Digitalization has transformed traditional marketing paradigms, making digital marketing tools essential for Sri Lankan micro-enterprises to build strong customer relationships, enhance engagement, and sustain business growth in an increasingly competitive environment...

Open access Research Article 10.9734/sajsse/2026/v23i61330

Implementing Circular Economy Practices in Apparel Manufacturing Sector in Sri Lanka: Explore Challenges and Opportunities

Anju Parami Jayavilal & Vilani Sachitra · South Asian Journal of Social Studies and Economics · 2026

Background: Circular economy encourages environment protection and social prosperity while giving the green light to economic growth with sustainable development in a country. The apparel industry both globally and Sri Lanka faces considerable environmental challenges and it is r...

Open access Research Article 10.9734/sajsse/2026/v23i41304

Assessing Ecopreneurship Impact on Composite Sustainable Livelihood: Evidence from the Selected Rural Agri-base Small Businesses in Sri Lanka

Wewaldeniyage Shanika Lakmali Kumarasinghe & Vilani Sachitra · Asian Research Journal of Agriculture · 2025

Aim: Entrepreneurship and livelihood development paradigms are inclusive of one another and have become prominent modes of development in global societies, as development policies seem to resonate with the agenda of social inclusivity. One can see how ecopreneurship affects susta...

Open access Research Article 10.9734/arja/2025/v18i4770

Redefining Work in the Digital Era: Exploring the Role of Gig Economy and Remote Employment in E-commerce

Wewaldeniyage Shanika Lakmali Kumarasinghe & Vilani Sachitra · Advances in Research · 2025

Aim: This concept paper aims to provide an in-depth analysis of the impact of the emerging trends of the gig economy on the future of work in the e-commerce industry. Specifically, this paper is focused on the gig economy and its possible significance for the future of work in e-...

Open access Research Article 10.9734/air/2025/v26i51511

Drivers of Youth Consumer Adoption of Sharing Commerce: Examining the Effect of Social and Technical Enablers on Generation Z in Sri Lanka

Panchani Gamage & Vilani Sachitra · Journal of Economics, Management and Trade · 2025

Aim: This study aims to investigate the factors influencing the adoption of sharing commerce among youth in Sri Lanka, addressing an empirical gap in the existing literature. Background: Sharing commerce, a subset of the sharing economy, focuses on peer-to-peer sharing of goods a...

Open access Research Article 10.9734/jemt/2025/v31i51288

Adoption of Crowdfunding by Startup Entrepreneurs in Developing Context: UTAUT Model Application in Sri Lanka

Thanura Lasan & Vilani Sachitra · Asian Journal of Advanced Research and Reports · 2025

Aim: Crowdfunding is a relatively new source of financing that enables an entrepreneur or a startup to obtain capital from many people, often through the Internet. This innovative financing method can democratize access to capital, allowing entrepreneurs in developing nations to...

Open access Research Article 10.9734/ajarr/2025/v19i2886

Determinants of Market Channel Choices by Vegetable Farmers in Sri Lanka

Piumi Wanasinghe & Vilani Sachitra · South Asian Journal of Social Studies and Economics · 2022

Purpose: The traditional vegetable supply chain in Sri Lanka is that the majority of farmers are small-scale farmers who have not had the ability or capacity to meet the final customer directly. As a result, more than 90% of the supply and distribution of vegetables is managed by...

Open access Research Article 10.9734/sajsse/2022/v13i430362

Tea Plantation Companies Contribution towards Sustainable Development Goals: Qualitative Inquiry in Sri Lanka

Nuwangi Dilrukshi Perera & Vilani Sachitra · Journal of Agriculture and Ecology Research International · 2022

The United Nations' Sustainable Development Goals (SDGs) are not specific to one industry; they help every industry achieve a sustainable future. This study aims to investigate the contribution of Sri Lankan tea plantation companies towards the SDGs and how tea plantation compani...

Open access Research Article 10.9734/jaeri/2022/v23i230217

Identifying Agri-Entrepreneurship Intention of Youth Engage in Agricultural Education: Referring Theory of Planned Behavior in Developing Context

Mekala Gunasinghe & Vilani Sachitra · Asian Research Journal of Agriculture · 2022

Agricultural sector is becoming less attractive for young people, especially in educated youth, in an increasing rate, which has become a global trend.  One of the dominant factors which support the development of the youth agri-entrepreneurship intention while boosting the econo...

Open access Research Article 10.9734/arja/2022/v15i230151

Working Capital Management Issues in Educational Sector: A Case Study of a Private Campus in Sri Lanka

Kaushika Gamage & Vilani Sachitra · Asian Journal of Economics, Business and Accounting · 2021

Business organizations try to maintain financial sustainability in the long run and ultimately try to maximize shareholders’ wealth. It has been argued that financial constraints in short term are a major barrier to the firms’ long term financial success. Working capital has seen...

Open access Research Article 10.9734/ajeba/2021/v21i1330458

Mobile Marketing Initiatives on Consumer Attitudes and Buying Behaviour of Young Consumers in Sri-Lanka

Fathima Shahina & Vilani Sachitra · Asian Journal of Advanced Research and Reports · 2021

Purpose: Mobile marketing is act as a phenomenon of great impact and relevance for marketing communications because it provides a continuous access to the consumer “anytime and anywhere”. Development of mobile marketing has become a greater opportunity to maintain an interactive...

Open access Research Article 10.9734/ajarr/2021/v15i130358

Knowledge Management Practices towards Competitive Advantage: Study on SMEs in Sri Lanka

Himasha Erandi & Vilani Sachitra · Asian Journal of Education and Social Studies · 2021

Purpose: Knowledge Management (KM) can be defined as capturing, distributing, and effectively using knowledge. Organizations become more knowledge intensive and they are hiring “minds” more than “hands”. The organization practice has shown that knowledge, when properly used and l...

Open access Research Article 10.9734/ajess/2021/v15i130365

Factors Influencing on Export Engagement of Small and Medium-Sized Enterprises in Sri Lanka: Resource Based View

Hashen Madushanka & Vilani Sachitra · South Asian Journal of Social Studies and Economics · 2021

Purpose: Sri Lankan government has recognized small and medium enterprises (SMEs) as the backbone of the economy. Export is the most adapted internationalization mechanism by SMEs. Export activities of SMEs are caused to reduce trade balance deficit, increase capital inflow, incr...

Open access Research Article 10.9734/sajsse/2021/v9i330244

Factors Influencing Bridge Employment Engagement: With Reference on Health Sector in Sri Lanka

Pabasara Senasinghe & Vilani Sachitra · South Asian Journal of Social Studies and Economics · 2020

Purpose: Ageing population will eventually have a dramatic effect on the country’s economy, as it influences on the size of the labor force available. Indorsing longer working lives by encouraging retirees back to the work force has been encouraged by many as a viable option to c...

Open access Research Article 10.9734/sajsse/2020/v8i130203

Trade Openness and Sustainability in Sri Lanka: Evidence from a Triple Bottom Line ARDL Evaluation of SDG-aligned Development Pathways

Imesha Dissanayake, Sumudu Perera & Vilani Sachitra · South Asian Journal of Social Studies and Economics · 2026

Rapid globalisation creates growth opportunities, however, its environmental and distributional effects remain particularly uncertain for small developing economies with structural and institutional constraints. While trade is central to development strategies, many existing rese...

Open access Research Article 10.9734/sajsse/2026/v23i31283