Venkatesa Palanichamy N, Santhosh Kumar M, Kalpana M, Balakrishnan, N, Rajavel M & Divya M·Advances in Research·2024
Generic medicines have become an important topic in healthcare due to their potential to reduce costs while providing equivalent treatment to branded drugs. This review article investigates consumer patterns and behaviors related to generic medicines, focusing on awareness, purch...
Open access
Research Article10.9734/air/2024/v25i41125
The effect of behavioral biases and financial literacy on investment decision-making among individual investors in the Bombay Stock Exchange and National Stock Exchange were investigated in this research. The study explores the relationships between behavioral biases such as herd...
Open access
Research Article10.9734/air/2024/v25i31066
Cereals like wheat and rice dominating food sources, millets have been underutilized despite their nutritional value and suitability for semi-arid regions. This research investigates the price spread analysis and marketing efficiency of Ragi, a millet variety, in Tamil Nadu. Focu...
Open access
Research Article10.9734/arja/2024/v17i2444
Venkatesa Palanichamy N, Kalpana M, Deepak Kumar K & Santhosh Kumar M·Advances in Research·2024
Millets, highly nutritious grains, are crucial for food security and nutrition due to their resilience in challenging agricultural conditions and rich nutritional content. This study investigates the constraints faced by stakeholders involved in the millet industry in Tamil Nadu,...
Open access
Research Article10.9734/air/2024/v25i31072