Social Media Marketing and Word of Mouth on Product Purchase Intentions at Bibit FinTech Startup with the Mediation of Brand Awareness
Sandra Tania, Erna Listiana, . Syahbandi, . Ramadania & Nur Afifah · Journal of Economics, Management and Trade · 2023
Aims: This study aims to find out whether marketing through social media and word of mouth can significantly influence brand awareness and purchase intention of mutual fund products at Bibit startup, because branding plays an important role in services since the stronger the bran...
Open access
Research Article
10.9734/jemt/2023/v29i21075