Sampson Boateng

Predictive Sentiment Analysis and Proactive Service Intelligence: Implications for Long-Term Customer Loyalty and Retention-A Scoping Review

Rahmat Kofoworola Sanusi, Temiloluwa Paul Adetola, Abimbola Serifat Oreoluwa & Sampson Boateng · Advances in Research · 2026

Background: Predictive sentiment analysis and proactive service intelligence are increasingly used to identify deteriorating customer relationships and support targeted service responses, yet evidence is distributed across marketing, customer relationship management, service rese...