Gender Differences amongst Coventry University Students in How Perception of Palatability Changes when a Food is Described as Healthy
S. Magee & K. Hennessy-Priest · European Journal of Nutrition & Food Safety · 2014
Background: There is evidence to suggest consumers feel required to make compromises between enjoyability and healthfulness of food [1]. Implicit in this suggestion is that “healthy” foods are not as enjoyable as “unhealthy” foods. Concurrently it is recognised that descriptors a...
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Research Article