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Nur Afifah

Publications (5)

The Rising Popularity of Online Lending in Indonesia: The New Opportunities for Banks (Push-Pull Mooring Perspective)

Audisty Prana Hardayu, Nur Afifah & Mustaruddin · Asian Journal of Economics, Business and Accounting · 2024

Background and Purpose: Fintech lending, also known as online lending, has experienced fast growth in Indonesia in recent years through digital platforms. Online lending is supplanting the financial intermediation function hitherto predominantly held by banks. This study examines...

Open access Research Article 10.9734/ajeba/2024/v24i61379

The Role of Sensing Capability, Learning Capability and Coordinating Capability on Market Performance: Perspective of Small and Medium Enterprises (SMEs)

Ema Trisnawati, Nur Afifah, Mustaruddin & Rinta Cahyani · Asian Journal of Economics, Business and Accounting · 2024

Aims: The aim of this study is to investigate the impact of sensing capability, learning capability, and coordinating capability on the market performance of Small and Medium Enterprises (SMEs). By examining these three critical capabilities, this research seeks to provide a comp...

Open access Research Article 10.9734/ajeba/2024/v24i61372

The Effect of Work Environment and Work-life Balance on Job Satisfaction: Work Stress as a Mediator

Nathania Jessica, Nur Afifah, Ilzar Daud, . Sulistiowati & Wenny Pebrianti · Journal of Economics, Management and Trade · 2023

Aims: Employees are one of the crucial factors in a company. Company must be able to pay attention to the physical and mental needs of the employee to obtain good performance. Work environment and work-life balance are the factors that affect the employees’ performance and job sa...

Open access Research Article 10.9734/jemt/2023/v29i11074

Social Media Marketing and Word of Mouth on Product Purchase Intentions at Bibit FinTech Startup with the Mediation of Brand Awareness

Sandra Tania, Erna Listiana, . Syahbandi, . Ramadania & Nur Afifah · Journal of Economics, Management and Trade · 2023

Aims: This study aims to find out whether marketing through social media and word of mouth can significantly influence brand awareness and purchase intention of mutual fund products at Bibit startup, because branding plays an important role in services since the stronger the bran...

Open access Research Article 10.9734/jemt/2023/v29i21075

Crypto Price Prediction as an Investment Opportunity: An Empirical Study of Three Global Cryptocurrencies

Renaldi Taryanto, . Syahbandi, . Wendy, . Mustaruddin & Nur Afifah · Asian Journal of Economics, Business and Accounting · 2023

Aims: To determine the investment feasibility of evaluating cryptocurrency opportunities as an investment product under the possibility of crypto price valuation selection. The study analyzes three indicators: asset price returns in unrelated time, selection of cryptocurrency inv...

Open access Research Article 10.9734/ajeba/2023/v23i2919