Neetu Purohit

Positioning of Fortified Products for Behavior Change: Research Insights from India

Neetu Purohit, Seema Mehta & Priyanka Bakhshi · European Journal of Nutrition & Food Safety · 2015

Objectives: Food Fortification program is being implemented in Rajasthan, India by fortifying milk, flour and oil with essential micronutrients. The challenge is to make food fortification commonplace so that it can address the devastating effects of vitamin and mineral deficienc...

Open access Research Article 10.9734/EJNFS/2015/21252

Social Marketing Framework for Food Fortification: A Case from India

Linlin Seema Mehta, Neetu Purohit & Rakhi Mathur · European Journal of Nutrition & Food Safety · 2015

Objectives: To design a strategic social marketing and communication framework for fortified foods which is acceptable to people from all socio-economic strata. Methods: Household level data was collected from 80 retailers (big, middle and small grocery store/shops) and 250 house...

Open access Research Article 10.9734/EJNFS/2015/21251