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Mahendra D. Gurjar

Publications (9)

Strategic Analysis of Ambient Dairy and Non Dairy Product Portfolio of Gujarat Dairy Cooperatives

Mahendra D. Gurjar, Pramith U Don & Zeel Modi · Archives of Current Research International · 2025

The aim of present study is to analyse the vast ambient product portfolio of Gujarat’s dairy cooperatives, with a primary focus on the Gujarat Cooperative Milk Marketing Federation (GCMMF) and its flagship brand, Amul. The Gujarat Dairy Cooperatives is a globally recognized model...

Open access Research Article 10.9734/acri/2025/v25i61306

Milk Production in Gujarat, India: A District-Wise Scenario of Contributions of Cow, Buffalo, and Goat Milk during 2022-23

Mahendra D. Gurjar & Zeel Modi · Journal of Experimental Agriculture International · 2024

This research provides a comprehensive district-wise analysis of milk production in Gujarat during the 2022-23 period, focusing on cow, buffalo, and goat milk. Gujarat, a leading dairy state in India, produced a total of 17.281 million metric tonnes of milk, significantly contrib...

Open access Research Article 10.9734/jeai/2024/v46i123161

A Study of Product Portfolio of Refrigerated and Frozen Product Offerings by Gujarat Dairy Cooperatives

Zeel Modi & Mahendra D. Gurjar · Archives of Current Research International · 2025

The present study explores the strategic diversification of value-added dairy and non-dairy products developed by Gujarat-based cooperatives, with a focus on GCMMF’s flagship brand, Amul. The research investigates how these cooperatives have evolved their product portfolios beyon...

Open access Research Article 10.9734/acri/2025/v25i91516

Study of Passenger Awareness and Satisfaction for IRCTC Catering Service and Dairy Products Offered during Train Journey

Sudarshan M. Patel, Mahendra D. Gurjar, Krunal .C. Kamani, Maulik C. Prajapati & Ashish.K. Makwana · Archives of Current Research International · 2025

This study investigates passenger awareness, buying behaviour and satisfaction related to IRCTC's catering services, with a specific focus on dairy product consumption during train journeys. Despite IRCTC's extensive food service network, there remains a lack of research on how w...

Open access Research Article 10.9734/acri/2025/v25i81420

Milk Production Trends in Gujarat and India: A Comparative Analysis of the Last Two Decades

Zeel Modi, Mahendra D. Gurjar & Pramith U Don · Journal of Scientific Research and Reports · 2025

This research study conducts a comparative analysis of milk production, per capita availability, milch population, and dairy sector characteristics in Gujarat state vis-à-vis India over the past two decades (2001–2024). Using secondary data from sources like the National Dairy De...

Open access Research Article 10.9734/jsrr/2025/v31i42965

Strategic Diversification in Action: Amul's Sweets and Gourmet Offerings

Zeel Modi, Pramith U Don & Mahendra D. Gurjar · Archives of Current Research International · 2025

The present study explores the strategic diversification and product innovation undertaken by Gujarat Dairy Cooperatives, with a particular focus on GCMMF and its flagship brand, Amul, in the sweets (Mithai) and gourmet product segments. Traditionally known for dairy staples such...

Open access Research Article 10.9734/acri/2025/v25i71347

An Evaluation of Synergy between Consumption of Dairy Products and Yoga for Improved Digestive Health

Zeel Modi, Binjan K. Patel & Mahendra D. Gurjar · European Journal of Nutrition & Food Safety · 2024

This article explores the interconnected roles of yoga and dairy in promoting digestive health across various life stages, emphasizing their potential to enhance overall well-being. By investigating the unique digestive challenges faced by children, teenagers, adults, middle-aged...

Open access Research Article 10.9734/ejnfs/2024/v16i111572

A Comprehensive Analysis of the Ice Cream Market Dynamics in Rajkot City, Gujarat, India

Yash Vala, Krunal C. Kamani, Maulik C. Prajapati, Mahendra D. Gurjar & Ashish K. Makwana · Journal of Scientific Research and Reports · 2025

This research provides a comprehensive analysis of the ice cream market dynamics in Rajkot City, focusing on retailer preferences, brand competition, purchasing behavior, and operational infrastructure. The study, based on data from 157 retailers, highlights that confectionary sh...

Open access Research Article 10.9734/jsrr/2025/v31i63218

Online Food Purchasing Habit among the Hostel Students in Anand City, Gujarat, India

Yash Vala, Krunal C. Kamani, Maulik C. Prajapati, Mahendra D. Gurjar & Ashish K. Makwana · Archives of Current Research International · 2025

This research explores the online food delivery consumption patterns among college students in Anand City, focusing on the influence of area of residence (rural vs. urban) on purchasing behavior. Data collected from 100 respondents through a structured questionnaire reveals signi...

Open access Research Article 10.9734/acri/2025/v25i61288