Social Marketing Framework for Food Fortification: A Case from India
Linlin Seema Mehta, Neetu Purohit & Rakhi Mathur · European Journal of Nutrition & Food Safety · 2015
Objectives: To design a strategic social marketing and communication framework for fortified foods which is acceptable to people from all socio-economic strata. Methods: Household level data was collected from 80 retailers (big, middle and small grocery store/shops) and 250 house...
Open access
Research Article
10.9734/EJNFS/2015/21251