Skip to content
K

Krishnaraj V

Publications (1)

Exploring the Impact of Food Labels on Consumer Purchasing Decisions: A Study on Awareness and Preferences

Krishnaraj V, Anitha C & Khyrunnisa Begum · European Journal of Nutrition & Food Safety · 2024

Food labels are an excellent avenue of communication. The food package has assumed the responsibility of communicating relevant information that consumers need to know about the product. The objectives of this study was to understand the impact of food labels on consumer purchasi...

Open access Research Article 10.9734/ejnfs/2024/v16i111575