In recent years, social media has significantly impacted the marketing of value-added products, prompting agripreneurs to focus on value added products. The study was conducted among agripreneurs in India, aiming to assess the influence of agripreneurs on social media marketing....
Open access
Research Article10.9734/air/2025/v26i21287
This study investigates the role of value addition in shaping consumer preferences through social media marketing, focusing on Kazhani Farmers' Market in Erode district, Tamil Nadu. Conducted in June 2024, the research explores how value-added features, such as improved health be...
Open access
Research Article10.9734/jsrr/2024/v30i92335
Aim: Globally, a major contributing factor to students’ poor performance is academic anxiety, which is fueled by psychological, emotional and social pressures. It results from a fear of being criticized by peers, parents or teachers. This study investigated the primary causes of...
Open access
Research Article10.9734/acri/2025/v25i81389
Artificial Intelligence (AI) potential to revolutionize agricultural practices, from precision farming to decision-making, is increasingly recognized by students. Understanding their views is essential for fostering AI adoption and innovation in the agricultural sector. The resea...
Open access
Research Article10.9734/jsrr/2024/v30i122670
Agrotourism, which integrates agriculture with tourism, holds substantial promise for fostering rural development in regions such as Coimbatore, Tamil Nadu, India. This study seeks to pinpoint and examine the main challenges faced by agrotourism entrepreneurs using Rank Based Quo...
Open access
Research Article10.9734/jsrr/2024/v30i82294