Karnika E

The Role of Social Media in Marketing Value-Added Products: An Agripreneur Perspective

Karnika E, Karthikeyan C & Aravindh Kumar S · Advances in Research · 2025

In recent years, social media has significantly impacted the marketing of value-added products, prompting agripreneurs to focus on value added products. The study was conducted among agripreneurs in India, aiming to assess the influence of agripreneurs on social media marketing....

Open access Research Article 10.9734/air/2025/v26i21287

Value Addition and Consumer Preference on Social Media Marketing: A Case Study of the Kazhani Farmers Market

Karnika E, Karthikeyan C, Senthil Kumar M, Balaji P & Kavithashree G G · Journal of Scientific Research and Reports · 2024

This study investigates the role of value addition in shaping consumer preferences through social media marketing, focusing on Kazhani Farmers' Market in Erode district, Tamil Nadu. Conducted in June 2024, the research explores how value-added features, such as improved health be...

Open access Research Article 10.9734/jsrr/2024/v30i92335