Skip to content
K

K. Mahendran

Publications (5)

A Review on Perspectives of Cluster Formation in Promoting Competitive Advantage for Small and Medium Enterprises and Sustainable Economic Growth

K. Mahendran, P. Flowrine Olive & S. Moghana Lavanya · Advances in Research · 2020

This article reviews the currently available literature to examine how clusters provided competitive advantage for small and medium businesses, in what ways it led to economic growth and directs the policy interventions of the Indian government. The evolution of clusters and the...

Open access Research Article 10.9734/air/2020/v21i1030257

A Comprehensive Mapping of the Coconut Value Chain Actors in Western Tamil Nadu, India

K. Kalidas & K. Mahendran · Asian Research Journal of Agriculture · 2024

The coconut industry in Western Tamil Nadu, India, epitomizes the intricate interplay of actors and activities within the agricultural value chain. Despite India's prominent stature as the leading coconut producer globally, challenges persist, including price disparities and limi...

Open access Research Article 10.9734/arja/2024/v17i2417

Assessment of Relationship between Service Quality, Consumer Satisfaction and Consumer Loyalty in Retail Outlet Using SEM PLS Analysis

S. Moghana Lavanya, K. Mahendran, S. Hemalatha & R. Senthilkumar · Asian Journal of Agricultural Extension, Economics & Sociology · 2018

In this era of competitiveness, organizations compete by enhancing their service quality to satisfy their customers. Primary data for the study was collected from eighty consumers who visited the retail shop which sold chilled chicken and meat products exclusively under its own b...

Open access Research Article 10.9734/AJAEES/2018/31583

Moringa oleifera: Production and Marketing in Tiruppur District

S. Kavithambika, V. M. Indumathi & K. Mahendran · Advances in Research · 2020

Aim: The study aimed at analyzing both the production and marketing aspects of Moringa oleifera. The main objective of this study was to analyze price and cost along the existing marketing channels of Moringa, and identify the most efficient channel. The study also sheds light on...

Open access Research Article 10.9734/air/2020/v21i930237

Moringa Value Chain: Mapping the Linkage between Actors, Processes and Activities in the District of Tiruppur

S. Kavithambika, V. M. Indumathi & K. Mahendran · Journal of Applied Life Sciences International · 2020

Understanding relationships and linkages in a commodity value chain is a crucial step in Value Chain Analysis. The objective of this study was to identify and map the stakeholders of Moringa Value Chain in Tiruppur district of Tamil Nadu. Structured interview schedules were used...

Open access Research Article 10.9734/jalsi/2020/v23i730176