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K. Mahendran

Publications (23)

A Review on Perspectives of Cluster Formation in Promoting Competitive Advantage for Small and Medium Enterprises and Sustainable Economic Growth

K. Mahendran, P. Flowrine Olive & S. Moghana Lavanya · Advances in Research · 2020

This article reviews the currently available literature to examine how clusters provided competitive advantage for small and medium businesses, in what ways it led to economic growth and directs the policy interventions of the Indian government. The evolution of clusters and the...

Open access Research Article 10.9734/air/2020/v21i1030257

A Comprehensive Mapping of the Coconut Value Chain Actors in Western Tamil Nadu, India

K. Kalidas & K. Mahendran · Asian Research Journal of Agriculture · 2024

The coconut industry in Western Tamil Nadu, India, epitomizes the intricate interplay of actors and activities within the agricultural value chain. Despite India's prominent stature as the leading coconut producer globally, challenges persist, including price disparities and limi...

Open access Research Article 10.9734/arja/2024/v17i2417

A Study on Consumer Profile and Preference for Virgin Coconut Oil in Bangalore City

Dijendragowda S. P., K. Mahendran, S. Hemalatha, C. Muralidharan & R. Pangayar Selvi · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Aim: This research endeavors to examine the fundamental factors driving consumer preferences and actions concerning Virgin Coconut Oil (VCO) in Bangalore City. It seeks to assess the impact of demographic variables, health perspectives, and brand recognition on consumer choices a...

Open access Research Article 10.9734/ajaees/2023/v41i102147

A Study on Consumer Preference for Coconut Milk in Bangalore City

V. Bowya, K. Mahendran, K. Divya, R. Parimalrangan & L. Nalina · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Aims: This study aimed to analyze consumer preferences for coconut milk, exploring association between consumer profiles and demographics. Additionally, it investigated factors that influenced buying behaviour of coconut milk consumers. The study provided insights into consumer e...

Open access Research Article 10.9734/ajaees/2023/v41i102138

An Analysis of Constraints Faced by the Farmers and Intermediaries in Cultivation and Value Addition of Pineapple in Manipur State

Haobam Dimashree Devi, K. Mahendran, D. Suresh Kumar & A. Rohini · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Aims: With many Manipur farmers depending on pineapple cultivation, it was essential to understand the constraints faced by the farmers in pineapple cultivation. Thus, the study aimed to identify the constraints on pineapple cultivation and value-addition activities in the State...

Open access Research Article 10.9734/ajaees/2023/v41i71955

Micro Food Processing Enterprises of Andhra Pradesh: Growth Opportunities Using the PEST Analysis

Akkineni Aneesh, K. Mahendran, A. Rohini, D. Suresh Kumar & M. R. Duraiswamy · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Aims: This study aims to use PEST analysis to comprehend the strategies implemented by micro food processing enterprises in Andhra Pradesh, India, with regard to political, economic, social, and technological factors to provide an overview of their growth potential. Study Design:...

Open access Research Article 10.9734/ajaees/2023/v41i71939

A Study on Status of Micro Food Processing Enterprises in Andhra Pradesh, India

Akkineni Aneesh, K. Mahendran, A. Rohini, D. Suresh Kumar & M. R. Duraiswamy · Current Journal of Applied Science and Technology · 2023

Aims: The aim of the study is to identify and understand the status of food processing enterprises in Andhra Pradesh and to categorize them into micro, small, medium, and large for better understanding. Study Design: The research has been formulated to comprehend the status and d...

Open access Research Article 10.9734/cjast/2023/v42i104098

Study of Causality Between Intercontinental Exchange (ICE) and Indian Cotton Futures Prices

K. T. Devikarani, K. Mahendran, K. R. Ashok & N. Venkatesa Palanichamy · Current Journal of Applied Science and Technology · 2022

Cotton is the major fibre crop which is traded globally.  India is one of the major producer, consumer and exporter of cotton whereas US is one of the major producer and exporter of Cotton. Cotton 2.0 Futures in Intercontinental Exchange (ICE) has been the benchmark price for cot...

Open access Research Article 10.9734/cjast/2022/v41i931685

Changing Dynamics of Global Cotton Trade

K. T. Devikarani, K. Mahendran, K. R. Ashok & N. Venkatesa Palanichamy · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

This article discusses about the changes in the cotton production, consumption, stocks, exports and imports between countries over the years and the possible reasons leading to the observed changes. This helps researchers to have a glimpse of what have happened in the past with r...

Open access Research Article 10.9734/ajaees/2022/v40i230845

Status of Handloom Sector in India and Tamil Nadu State and Government Initiatives for its Promotion

P. Flowrine Olive, K. Mahendran, S. Moghana Lavanya & Darsi Pradeep Kumar · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Aim: Handloom plays a vital role in the Indian economy, by creating ample opportunities of employment. The aim of the study is to study about the significance of the sector at national and state level and to make a detailed study about the initiatives taken by state and central g...

Open access Research Article 10.9734/ajaees/2022/v40i230843

An Empirical Analysis of Constraints Faced by the Handloom Weavers and Weaver Cooperative Societies in Virudhunagar District of Tamil Nadu

P. Flowrine Olive, K. Mahendran, S. Moghana Lavanya & Haobam Dimashree Devi · Current Journal of Applied Science and Technology · 2021

Aim: Handloom plays a very important role in country’s economy, because of various challenges handloom weavers are migrating to other occupations. Hence an in-depth investigation was attempted to understand the constrains faced by the handloom weavers and Handloom Weavers Coopera...

Open access Research Article 10.9734/cjast/2021/v40i4531626

An Assessment of Quality of Service Extended by Select Agriclinics and Agribusiness Centres in Union Territory of Puducherry

S. Balasoundari, K. Mahendran, S. Moghana Lavanya & Patil Santosh Ganapati · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

The establishment of Agri clinics and Agribusiness Centers is a Government of India Scheme implemented through NABARD and MANAGE, Hyderabad for promotion of rural entrepreneurship through effective training and handholding of the graduate youth.  Agri-Clinics are intended to prov...

Open access Research Article 10.9734/ajaees/2021/v39i1130776

Constraints in Coconut Value Chain – A Framework for Analysis Using Response Priority Index

K. Kalidas, K. Mahendran & K. Akila · Current Journal of Applied Science and Technology · 2020

Coconut, a versatile crop with multifaceted uses of its products, hence it is eulogized as “Kalpavriksha” (Tree of Heaven). Coconut is one of the most important commercial crops in many tropical countries and contributes significantly to its economy. India, with the rich biodiver...

Open access Research Article 10.9734/cjast/2020/v39i1630738

Growth, Instability and Decomposition Analysis of Coconut in India and Tamil Nadu, Western Tamil Nadu, India: A Time Series Comparative Approach

K. Kalidas, K. Mahendran & K. Akila · Journal of Economics, Management and Trade · 2020

The study was undertaken to know the growth rate, instability, and contribution of area and yield on the production of coconut. The study was based on the secondary data for the period of 19 years (2001 – 2019) for India as well as Tamil Nadu. India is the leading producer of coc...

Open access Research Article 10.9734/jemt/2020/v26i330238

Assessment of Relationship between Service Quality, Consumer Satisfaction and Consumer Loyalty in Retail Outlet Using SEM PLS Analysis

S. Moghana Lavanya, K. Mahendran, S. Hemalatha & R. Senthilkumar · Asian Journal of Agricultural Extension, Economics & Sociology · 2018

In this era of competitiveness, organizations compete by enhancing their service quality to satisfy their customers. Primary data for the study was collected from eighty consumers who visited the retail shop which sold chilled chicken and meat products exclusively under its own b...

Open access Research Article 10.9734/AJAEES/2018/31583

An Investigation into the Impact of COVID-19 on the Performance of a Non-profit Microfinance Institution

B. Zaneta Prarthana, K. R. Ashok, K. Mahendran & Srivara Buddhi Bhuvaneswari · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

This article deals with the effect of the COVID-19 pandemic on the performance of a non-profit microfinance institution operating in the Nilgiris and Perambalur districts of Tamil Nadu in India. The primary focus of the paper is on the microfinance institute’s financial performan...

Open access Research Article 10.9734/ajaees/2021/v39i1130739

A Study on Consumption Pattern of Various Types of Major Dry Fruits and Nuts in Coimbatore City

D. Sivaselvan, T. Samsai, K. Mahendran & M. R. Duraisamy · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Aim: The purpose of the study was to find the consumption pattern of various types of major dry fruits and nuts in Coimbatore city of Tamil Nadu. Design of the Study: Analytical or diagnostic research and exploratory research design were used as the study aims to find the consump...

Open access Research Article 10.9734/ajaees/2021/v39i930655

A Study on Consumer WTP and Respondent’s Income Wise Consumption Pattern for Khandsari Sugar in Coimbatore City of Tamil Nadu

G. Vivek, T. Samsai, K. Mahendran & S. Praveena · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Sugarcane (Saccharum officinarum L.) is one of the most important commercial crops of the tropics. It is the main source of sugar in the world. Jaggery (Gur) and Khandsari sugar are a traditional product of sugarcane which is the natural mixture of sugar and molasses. Jaggery and...

Open access Research Article 10.9734/ajaees/2021/v39i830632

Impact of Green Products on Consumer Purchase Decision in Coimbatore City of Tamil Nadu

D. Sivaselvan, T. Samsai & K. Mahendran · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Aim: The purpose of the study is to find the awareness of consumers towards green products, factors influencing them to purchase the green products and the problems faced by consumers while purchasing the green products in Coimbatore city Design of the Study: The study is empiric...

Open access Research Article 10.9734/ajaees/2021/v39i730609

Moringa oleifera: Production and Marketing in Tiruppur District

S. Kavithambika, V. M. Indumathi & K. Mahendran · Advances in Research · 2020

Aim: The study aimed at analyzing both the production and marketing aspects of Moringa oleifera. The main objective of this study was to analyze price and cost along the existing marketing channels of Moringa, and identify the most efficient channel. The study also sheds light on...

Open access Research Article 10.9734/air/2020/v21i930237

Moringa Value Chain: Mapping the Linkage between Actors, Processes and Activities in the District of Tiruppur

S. Kavithambika, V. M. Indumathi & K. Mahendran · Journal of Applied Life Sciences International · 2020

Understanding relationships and linkages in a commodity value chain is a crucial step in Value Chain Analysis. The objective of this study was to identify and map the stakeholders of Moringa Value Chain in Tiruppur district of Tamil Nadu. Structured interview schedules were used...

Open access Research Article 10.9734/jalsi/2020/v23i730176

Impact of ASEAN- India Free Trade Agreement (AIFTA) on Palm Oil Trade

B. Teena Lakshmi, K. M. Shivakumar, D. Suresh Kumar, K. Mahendran & J. Suresh · Journal of Experimental Agriculture International · 2022

Aims: To analyse the trade creation and trade diversion effect of the ASEAN-India Free Trade Agreement (AIFTA) on palm oil trade among the member countries. Data and Methodology: Data on palm oil exports of major Association of South East Asian countries (ASEAN) member countries...

Open access Research Article 10.9734/jeai/2022/v44i112066

Trade Competitiveness of Palm Oil Export from ASEAN Countries

B. Teena Lakshmi, K. M. Shivakumar, D. Suresh Kumar, K. Mahendran & J. Suresh · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Aims: To study the competitiveness, import intensity and structural break of palm oil exports from ASEAN member countries to the Indian market for the period 2000 to 2020. Data and Methodology: The relevant data was collected from UNCOMTRADE for the period of 21 years (2000 to 20...

Open access Research Article 10.9734/ajaees/2022/v40i111679