India’s rich tradition of medicinal plants has sustained rural economies and health systems, with Ayurvedic herbs playing a central role. Gujarat, with its Agro-ecological diversity and increasing farmer awareness, has emerged as a key state for herbal cultivation. Despite the tr...
Open access
Research Article10.9734/air/2025/v26i61532
Agriculture is a key pillar of India’s economy, supporting over half the population and supplying essential raw materials to industries. Agricultural marketing, involving collection, storage, processing, and distribution, plays a crucial role in ensuring the efficient movement of...
Open access
Research Article10.9734/air/2025/v26i51501
Purpose: The role of apple production and marketing in hilly states such as Himachal Pradesh is very crucial. Yet the challenges it has been facing in the line of perishability and marketing inefficiencies is abominable. The study aims in identifying the marketing channels of app...
Open access
Research Article10.9734/jeai/2024/v46i123157
The adoption of organic fertilizers in India has seen significant growth, driven by increasing consumer awareness of the environmental impact of chemical fertilizers and government policies promoting sustainable agriculture. This study explores the buying behaviour and challenges...
Open access
Research Article10.9734/jsrr/2024/v30i122685
Micronutrient deficiencies are a significant issue in countries like India, impairing physical and cognitive development. Therefore, overcoming this requires effective and efficient strategies that use available resources and have long term benefits are needed. Kitchen gardening,...
Open access
Research Article10.9734/acri/2024/v24i6795
The liberalization of trade and India's accession to the World Trade Organization (WTO) have brought about significant changes in India's agricultural trade and food processing industry. This study aims to evaluate the export competitiveness of processed food products from India...
Open access
Research Article10.9734/ajaees/2023/v41i92096
Edible oils are main constituent of human diet. Production figures of oils crops and oils provide information not about only production patterns but consumption patterns too. Knowing this information helps industry as well educators in focusing on important oil crops and oils. It...
Open access
Research Article10.9734/ajaees/2022/v40i1031050