Socially Marketing Micronutrients: The Development of a Multi-channel Communications Campaign in Bolivia
Kimberly Harding, Marion Roche, Ali MacLean, Daniel López de Romaña, Marcelo Loayza & Lizeth Tapia · European Journal of Nutrition & Food Safety · 2015
Objectives: To describe the process for developing a national multi-channel communications campaign, emphasizing mass media, to increase demand and utilization of micronutrient supplements for women and children in Bolivia as part of the national Programa Multisectorial Desnutric...
Open access
Research Article
10.9734/EJNFS/2015/21237