The aim of the paper is to formulate a strategy to develop homestays in the Borobudur area that not only benefits tourists but also local communities. Qualitative and quantitative research methods (mixed methods research) with in-depth interviews and observation/survey of homesta...
Open access
Research Article10.9734/sajsse/2024/v21i4800
The success of promoting historical tourist attractions (heritage) depends on aspects of seeing existing opportunities and foresight in targeting the target market. Providing information to tourists is now becoming something important. One form of information is by mapping touris...
Open access
Research Article10.9734/sajsse/2022/v16i2605
Budi Setiawan, Ni Luh Putu Trisdyani, Putu Pramania Adnyana, I. Nyoman Adnyana, Kadek Wiweka & Hesti Retno Wulandani·Advances in Research·2018
Generation Z is predicted to be tourism’s main target market in the next five to ten years. This generation’s social behaviour is relatively different from that of its predecessors, especially as they grew up and developed in the technological era. Market behaviour concerning tou...
Open access
Research Article10.9734/AIR/2018/43872
Gili Trawangan is a major tourism destination in Lombok whose international reputation combines marine tourism with a prominent nightlife and party island image. This study examines how local and Indonesian cultural elements are represented within this tourism setting and how tou...
Open access
Research Article10.9734/sajsse/2026/v23i101395
The Gading Serpong Culinary Area, Tangerang, has diverse food and beverage businesses that have the potential to form a culinary identity. However, this identity has not been consistently established, as the area is perceived through various characteristics, including being moder...
Open access
Research Article10.9734/afsj/2026/v25i9918
Indonesia’s hospitality industry has experinced significant growth, attracting a growing number of both domestic and international tourist. This growth underscores an urgent need for service innovation, particularly through the adoption of new technologies in a competitive market...
Open access
Research Article10.9734/ajarr/2025/v19i111213
This study aimed to examine the role of content creators in promoting marine tourism destinations in Indonesia, focusing on Wakatobi as the case study. This research employed a descriptive qualitative study with a case study approach, focusing on the role of content creators in p...
Open access
Research Article10.9734/sajsse/2025/v22i91156
Globalization and changing youth lifestyles often pose challenges to the sustainability of Indonesia’s traditional cuisine. Ikan Mas Arsik, a signature dish of the Batak Toba community that holds deep cultural and ritual values, is at risk of losing its relevance among Generation...
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Research Article10.9734/sajsse/2025/v22i91155
Aims: This study measures and understands the level of customer satisfaction of Siaga Tour comprehensively. Study Design: This study uses a quantitative approach with a descriptive research design to measure customer satisfaction. Place and Duration of Study: The study was locate...
Open access
Research Article10.9734/sajsse/2025/v22i91140
This study explores the potential integration of Google Nest Hub in hotels across Cilegon. By investigating both the promises and challenges, this research aims to evaluate how this technology could streamline hotel operations, improve guest satisfaction, and contribute to the re...
Open access
Research Article10.9734/sajsse/2024/v21i12923
This research aims to explore the application of NLP technology, specifically GT, in the context of multilingual tourism. By examining existing research, case studies, and practical applications, this review will provide a comprehensive understanding of how NLP can enhance commun...
Open access
Research Article10.9734/ajl2c/2024/v7i3205
This study examines Instagram's effectiveness as a marketing tool for hotels by analyzing the platform's algorithm, shadowbanning risks, and content optimization strategies. The purpose of this research is to assess how Instagram’s algorithm can be leveraged to enhance hotel visi...
Open access
Research Article10.9734/ajess/2024/v50i111635