Factors such as farmers' brand preferences for different tomato seeds, their purchasing habits, the shifting practices of name farmers, and the difficulties they face in growing and marketing hybrid tomatoes in the Coimbatore district are all important to understand given the dom...
Open access
Research Article10.9734/ajaar/2024/v24i9543
Venkatesa Palanichamy N, Balakrishnan, N, Kalpana M, Rajavel M & Divya M·Advances in Research·2024
Purpose and Objectives: Markets such as Coimbatore, Tiruppur and Erode district Cooperative Jaggery Marketing Federation (CTEDCJMF), Selur Farmers Sugarcane Products Market (Farmers jaggery market), Pilikalpalayam and Chitthode jaggery market exclusively for jaggery and khandsari...
Open access
Research Article10.9734/air/2024/v25i41121
Milk and milk products play a vital role in fast moving consumer goods (FMCG). Milk products have very low shelf life and are prone to deterges, if proper care is not taken while pasteurizing, processing, packaging and handling. Hence, consumers desire local brand milk products t...
Open access
Research Article10.9734/ajaar/2024/v24i8533
Venkatesa Palanichamy N, Santhosh Kumar M, Kalpana M, Balakrishnan, N, Rajavel M & Divya M·Advances in Research·2024
Generic medicines have become an important topic in healthcare due to their potential to reduce costs while providing equivalent treatment to branded drugs. This review article investigates consumer patterns and behaviors related to generic medicines, focusing on awareness, purch...
Open access
Research Article10.9734/air/2024/v25i41125