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Balakrishnan, N

Publications (2)

An Analysis of Tamil Nadu Income-Based Consumption Patterns and Consumer Behaviour for Jaggery and Khandsari Sugar: A Review

Venkatesa Palanichamy N, Balakrishnan, N, Kalpana M, Rajavel M & Divya M · Advances in Research · 2024

Purpose and Objectives: Markets such as Coimbatore, Tiruppur and Erode district Cooperative Jaggery Marketing Federation (CTEDCJMF), Selur Farmers Sugarcane Products Market (Farmers jaggery market), Pilikalpalayam and Chitthode jaggery market exclusively for jaggery and khandsari...

Open access Research Article 10.9734/air/2024/v25i41121

A Review on Consumer Patterns and Behaviours’ Towards Generic Medicines

Venkatesa Palanichamy N, Santhosh Kumar M, Kalpana M, Balakrishnan, N, Rajavel M & Divya M · Advances in Research · 2024

Generic medicines have become an important topic in healthcare due to their potential to reduce costs while providing equivalent treatment to branded drugs. This review article investigates consumer patterns and behaviors related to generic medicines, focusing on awareness, purch...

Open access Research Article 10.9734/air/2024/v25i41125