Advertising Practice in Nigeria in the Fifth Industrial Era: A Conceptual Review of Prospects, Challenges and Adaptive Frameworks
Anthony Ogbonna Uche, Jimoh O. Olorede, Oyetunji Kafayat Adedoyin & Arowolo Timothy Olushola · Asian Research Journal of Arts & Social Sciences · 2026
The evolution of advertising practices within the Fifth Industrial Revolution (5IR) poses several opportunities as well as challenges, especially within developing countries like Nigeria. This study explores advertising practices in Nigeria within the evolving 5IR, focusing on em...