The Management Challenge of Sustaining Competitive Advantage through Innovation in Nigerian Business Environment
Ann Ogbo, Jesse Ezeobi, Charles Ugbam, Obinna Okeke & Ebere Ume Kalu · Journal of Economics, Management and Trade · 2019
Organizational learning refers to the sum total of individual and collective learning through training programs, experience, experimentation and work interactions within the organization. Thus, sustainable competitive advantage is the ability to offer superior customer value on a...
Open access
Research Article
10.9734/jemt/2019/v24i130153