perceived value

Valuing Nature: Public Perception of Value Added by Native and Invasive Non-Native Species to a Recreational Trail Experience

Peter K. McGregor, Nicola J. Morris & Trevor J. Renals · Annual Research & Review in Biology · 2013

Aims: To assess the effect of four animal and four plant species on the perceived monetary value of users’ single experience of a recreational trail. To assess the effect on perceived value of identifying to users that four of the species are invasive non-native species (INNS) wi...