mass media communication

A Study on Mass Media Channels in Promulgating Farm Technologies among Banana Growers in Trichy District of Tamil Nadu

P. Ravichamy, K. C. Siva Balan & S. Nandakumar · International Journal of Environment and Climate Change · 2020

Farming decisions are crucial to farm productivity ie., providing technical agro information to the farmers at the right time in a right way that leads to assured good yield and sustainable economic returns. In the digital era, there is a clear cut digital gap between knowledge c...