consumer behavior

Understanding Consumer Preferences and Behavior in Culinary Choices: A Case Study of Nasi Goreng Mak Sutan at G-Town Square Gading Serpong

Justin, Lionel & Setiawan, Budi · Asian Food Science Journal · 2024

This research examines a culinary product at G-Town Square, Gading Serpong in the city of Tangerang, Indonesia particularly in Nasi Goreng Mak Sutan or Mak Sutan’s fried rice in english. The main focus of this research is to understand how factors such as food quality, price, amb...