brand communication

Analysis of Destination Branding in the Gading Serpong Culinary Area, Tangerang

Valencia Martha & Budi Setiawan · Asian Food Science Journal · 2026

The Gading Serpong Culinary Area, Tangerang, has diverse food and beverage businesses that have the potential to form a culinary identity. However, this identity has not been consistently established, as the area is perceived through various characteristics, including being moder...