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All published articles 1968

Digital Recruitment Technology Implementation: A Study of Select Companies in Yadadri Bhuvanagiri Dist. of Telangana State, India

D. Venkatesh & Suresh Reddy Jakka · Asian Journal of Economics, Business and Accounting · 2023

The power of digital technology has brought many changes in human life. From the past two decades, the majority of the things, entities, businesses and market have been using digital technology in the name of E-Business, E-Market, and E-Recruitment, and Ecommerce. Now, it’s time...

Open access Research Article 10.9734/ajeba/2023/v23i6939

General Equilibrium Implications of Privatization on Environment and Unemployment in Vertically Related Markets

Dianshuang Wang, Run Yuan & Lili Gao · Asian Journal of Economics, Business and Accounting · 2023

This paper is aimed at theoretically analyzing the environmental implications of privatization, adopted by many developing countries, using a three-sector general equilibrium model. The partially privatized firm owns a monopolistic position in upstream market and offers an essent...

Open access Research Article 10.9734/ajeba/2023/v23i6937

Building WOM from Consumer Involvement for Virtual Idols Endorsement

Yuanlong Li, Tsaifa (TF) Yen & Linshan Han · Asian Journal of Economics, Business and Accounting · 2023

In the era of the meta-universe, virtual idol endorsement is a rising issue in recent years. Some moral and illegal problems can be avoided through virtual idol endorsement. Virtual idol endorsement, can be said to be one of the feasible solutions of brand spokesperson, which is...

Open access Research Article 10.9734/ajeba/2023/v23i5935

The Effect of the Four Marketing Mix Factors on Customer Loyalty (Case Study: Consumers of Boots Café Makassar

Muhammad Ismail, Muhammad Ilham Wardhana Haeruddin, Fahrina Mustafa & Mutiah Nurul Khatmi · Asian Journal of Economics, Business and Accounting · 2023

Aims: The development of restaurants and cafes today has been offered with various kinds of competition in all fields. Seeing these conditions, café and restaurant managers are increasingly required to act quickly and precisely so as not to lose the competition. Winning this comp...

Open access Research Article 10.9734/ajeba/2023/v23i6936

The Effect of Financial Performance on Stock Price with Disclosure of Corporate Social Responsibility as a Moderation in Infrastructure Companies

Roy Budiharjo · Asian Journal of Economics, Business and Accounting · 2023

The aim of this research is to analyze the effect of return on assets and current ratio on stock prices which is moderated by the disclosure of corporate social responsibility. The population in this study are all Infrastructure Sector Companies listed on the Indonesia. Stock Exc...

Open access Research Article 10.9734/ajeba/2023/v23i5934

The Impact of Cultural Shocks on Investor Sentiment and Herding Behavior: An Evidence during COVID-19 Pandemic

Fenny Marietza, Ridwan Nurazi, Fitri Santi & . Saiful · Asian Journal of Economics, Business and Accounting · 2023

Aims: This study investigates herding under covid 19 pandemic.  Also, this research aims to measure the effect of investors' sentiment toward herding behavior moderated by culture shock in the emerging market stock exchange. Study Design: This study uses a sample of stock that co...

Open access Research Article 10.9734/ajeba/2023/v23i5933

Examining the Spillover Effects from Global Stock Markets to Indian Stock Market

S. Sathyanarayana, B. V. Pushpa & Sudhindra Gargesa · Asian Journal of Economics, Business and Accounting · 2023

Purpose:  The study aims to examine the transmission of spillover effects from global stock markets to the Indian stock market. The chosen global markets are CAC-40, DJIA, FTSE 100, SMI, KOSPI, DAX, HANG SENG, and NIKKEI with respect to S&P BSE SENSEX. Design/Methodology/Appr...

Open access Research Article 10.9734/ajeba/2023/v23i5932

Financial Leverage and Market Value of Listed Deposit Money Banks in Nigeria

Terna David Yimam, Ioraver Nyenger Tsegba & Imoter Moses Duenya · Asian Journal of Economics, Business and Accounting · 2023

Purpose: The study examined the effect of financial leverage on market value of listed Deposit Money Banks (DMBs) in Nigeria. Specifically, the study examined the effect of short term debt ratio, long term debt ratio, and debt to assets ratio on market value of listed DMBs in Nig...

Open access Research Article 10.9734/ajeba/2023/v23i5931

Social Media Marketing Activities (SMMAs) as Stimulus on Purchase Intention with Customer Engagement as Mediator on @avoskinbeauty TikTok’s Account

. Susiyanto, Ilzar Daud, Erna Listiana, Rizky Fauzan & . Hasanudin · Asian Journal of Economics, Business and Accounting · 2023

Aims: This research will look at the extent of the influence of Social Media Marketing Activities carried out by Avoskin Beauty to market their products so that potential; consumers are interested in buying products offered by Avoskin Beauty which are mediated by Customer Engagem...

Open access Research Article 10.9734/ajeba/2023/v23i4929

Analysis of Information System Implementation, Compensation and Reliability of Internal Control to the Financial Fraud Prevention

Tifa Noer Amelia, Rio Samara & Jan Vemly · Asian Journal of Economics, Business and Accounting · 2023

This research examines the implementation of information system, compensation, and internal control toward the effect on financial fraud prevention. The study conducted in one of the largest chemical distribution company in Indonesia, with the financial staff of the headquarter a...

Open access Research Article 10.9734/ajeba/2023/v23i4930

The Role of Investor Trust in Mediating Corporate Social Responsibility, Environmental Performance and Financial Performance on Firm Value in Manufacturing Companies Listed on the Indonesia Stock Exchange

Eka Larasati Maghfiroh, Ahmad Roziq & Ririn Irmadariyani · Asian Journal of Economics, Business and Accounting · 2023

This study aims to determine, test, and prove the effect of Corporate Social Responsibility, environmental performance, and financial performance on firm value by mediating investor trust. Corporate Social Responsibility, environmental performance, and financial performance are a...

Open access Research Article 10.9734/ajeba/2023/v23i4927

Measuring and Analyzing the Impact of Investor Preferences on Bank Returns a Study of Qatari Commercial Banks

Doaa Noman Mohammed Alhusseini · Asian Journal of Economics, Business and Accounting · 2023

The study focus on the behavioral aspects of investors by measuring and analyzing the trend, extent, and nature of the impact that investor preferences have. The investors’ preferences are represented by variables including (the size of the IPO, the number of executed contracts,...

Open access Research Article 10.9734/ajeba/2023/v23i3924

Investigating the Impact of Job Insecurity and Burnout towards Employee Performance in Mitsubishi Pontianak: The Mediating Role of Work Engagement

. Tifinny, Anwar Azazi, Ilzar Daud, Maria Christiana I. K. & Ahmad Shalahuddin · Asian Journal of Economics, Business and Accounting · 2023

Aims: This study examined the effects of job insecurity and burnout on employee performance and work engagement as mediating variables at Mitsubishi Pontianak. Study Design:  A quantitative approach was used to investigate this study, and as many as 233 respondents who met the re...

Open access Research Article 10.9734/ajeba/2023/v23i3925

Audit Committee Attributes and Share Price Reaction of Listed Deposit Money Banks in Nigeria

Gabriel Tyona Gbenyi, Ioraver Nyenger Tsegba & Moses Imoter Duenya · Asian Journal of Economics, Business and Accounting · 2023

This study investigated the effect of audit committee characteristics on share price reaction of listed Deposit Money Banks (DMBs) in Nigeria. Specifically, the study sought to examine the effect of audit committee independence, expertise, size, frequency of meetings and gender d...

Open access Research Article 10.9734/ajeba/2023/v23i4926