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All published articles 1968

How Do We Perceive Prices? A Three-category Taxonomy of Reference Price Effect on Consumers’ Price Judgments

Yuan-Shuh Lii, May-Ching Ding & Tzu Kuan Kuo · Asian Journal of Economics, Business and Accounting · 2023

Aims: Price is one of the pivotal determinants when consumers make purchasing decisions. An unresolved issue in extant literature regarding factors that affect price referencing remains. The difficulty is in identifying types of price references that consumers will use in any giv...

Open access Research Article 10.9734/ajeba/2023/v23i8953

The Effect of Red Flags and Internal Bank Auditor Professional Skepticism on Fraud Detection in Denpasar

Ni Made Wisni Arie Pramuki & Kadek Dwiyani Agustine · Asian Journal of Economics, Business and Accounting · 2023

Aims: This study was conducted to examine the effect of red flags and auditor's professional skepticism on the ability of internal auditors to detect fraud. Study Design: Quantitative method with survey method. Place and Duration of Study: Internal Auditors who work at Rural Cred...

Open access Research Article 10.9734/ajeba/2023/v23i8952

The Impact of Intellectual Property Quality on Economic Development: Insights from Jiangsu Province

XuJia Fan & Tao Zhang · Asian Journal of Economics, Business and Accounting · 2023

Aims: This paper gets rid of the limitation of patent quantity of intellectual property, strengthens people's protection on the quality of intellectual property, and makes people realize that intellectual property will eventually be transformed into productivity and have an impac...

Open access Research Article 10.9734/ajeba/2023/v23i8951

Antecedents of Online Purchasing Intentions for Skintific Skincare Brand on the Social Commerce Platform

Khoirun Nisa’ Lu’lu’ Mafruchah & Arif Hartono · Asian Journal of Economics, Business and Accounting · 2023

This study aims to examine factors that drive online purchase intention and the mediating effect of online trust on social commerce Skintific TikTok Shop. This study employs a quantitative approach. Online questionnaires with a six-point Likert scale measurement are used. This st...

Open access Research Article 10.9734/ajeba/2023/v23i8950

Factors Influencing Youth Participation in Leadership in Secondary Schools in Iringa Municipality, Tanzania

Maryline Zacharia Mamuya & Samuel Obino Mokaya · Asian Journal of Economics, Business and Accounting · 2023

Youth participation in leadership activities is a continuous discussion to emphasize in our Tanzanian community. There are limited research findings on factors contributing to youth participation in leadership in secondary schools. This results in a lack of confidence, communicat...

Open access Research Article 10.9734/ajeba/2023/v23i7947

Impact of COVID 19 on Digital Marketing: A Systematic Study on Sub Saharan African

Isaac Dadzie · Asian Journal of Economics, Business and Accounting · 2023

The spread of the COVID-19 pandemic has had massive impacts on digital marketing, notably in Sub-Saharan Africa, which had been the preferred method of marketing in recent years. The term "Sub-Saharan Africa" is used to describe the African countries south of the Sahara Desert. T...

Open access Research Article 10.9734/ajeba/2023/v23i7946

Fear Message and Adoption of Barrier Measures: A Study of COVID 19 in the Cameroonian Population

Laure Fangue, Colette Simo & Fidèle Nwamen · Asian Journal of Economics, Business and Accounting · 2023

Fear appeals have long been a means of persuasion to promote favorable health behaviors. In the case of COVID-19 in particular, the mere presence of this epidemic seems to have the psychological consequence of fear in many individuals. Resorting to fear appeals becomes an adjunct...

Open access Research Article 10.9734/ajeba/2023/v23i7945

When Love and Hate Collide: The Influence of Conflict on Employees' Turnover Intention

M. Ikhwan Maulana Haeruddin, Uhud Darmawan Natsir, Annisa Paramaswary Aslam, Nurul Fadilah Aswar & Muh. Yushar Mustafa · Asian Journal of Economics, Business and Accounting · 2023

This study examined the partial effect of individual conflict employees at Karya Multi Reksa on turnover intention at Karya Multi Reksa. The research used saturated technique where all the population was employed as a sample, totaling 51 casual employees at Karya Multi Reksa. Dat...

Open access Research Article 10.9734/ajeba/2023/v23i7942

The Risk of Capital Flight on Economic Growth and National Solvency: An Empirical Evidence from Palestine

Mustafa Faza’ & Nemer Badwan · Asian Journal of Economics, Business and Accounting · 2023

Capital flight is a serious concern and threat to any country's economy, regardless of its level of development, because it represents a squandered investment that lays the way for future problems. The capital flight occurred in Palestine as a result of economic mismanagement, wh...

Open access Research Article 10.9734/ajeba/2023/v23i7943

Analysis of Determinants of Demand for Rice in Sokoto North Local Government Area, Sokoto State

Sule Muhammed, Okaforocha Chika Maureen, Itodo Christian Itodo & Vicent Chuks Okafor · Asian Journal of Economics, Business and Accounting · 2023

The research work analyzed the determinants of demand for rice in Sokoto North Local government Area of Sokoto state, Nigeria. Primary data were sourced using quota sampling technique to select 120 respondents from the study area with the aid of questionnaires. Statistical Packag...

Open access Research Article 10.9734/ajeba/2023/v23i6940

Performance of Islamic Banks Using the Islamicity Performance Index Approach on Islamic Banks in Indonesia and Malaysia

Wieta Chairunesia · Asian Journal of Economics, Business and Accounting · 2023

This research aims to analyze and compare the performance of Islamic banks with the Islamicity Performance Index approach on Islamic banks in Indonesia and Malaysia. This type of research is a descriptive quantitative research. The sampling technique used is purposive sampling. T...

Open access Research Article 10.9734/ajeba/2023/v23i7941

The Effect of Cashless Policy on Economic Growth in Nigeria: An Autoregressive Distributed Lag Approach

Monday A. Gbanador · Asian Journal of Economics, Business and Accounting · 2023

The study investigated the effect of cashless policy on economic growth in Nigeria using quarterly time series data spanning through the period of 2012 to 2021 while the research design adopted for the study was the ex-post facto research design. Diagnostic test such as serial co...

Open access Research Article 10.9734/ajeba/2023/v23i6938