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All published articles 1968

Factors Influencing Consumers Intention towards Online Food Purchasing in Phnom Penh

Bunteng Long · Asian Journal of Economics, Business and Accounting · 2023

The purspose of this study is to indentify factors influencing the consumer intention towards the online food purchasing in Phnom Penh. The conceptual frameworkis developed from previous study which includes perceived convenience, customer control, advertsing, technolgy eagerness...

Open access Research Article 10.9734/ajeba/2023/v23i171044

Analysis of Product Mix Variables Associated with Prescribing Behaviour of Doctors in Hyderabad, Telangana

Balasri Prasad Kamarapu & B. Saritha · Asian Journal of Economics, Business and Accounting · 2023

The industry with the highest growth rate is India's pharmaceutical sector. This study aims to investigate the various determinants associated with the prescribing behaviour of doctors. It is based on a comprehensive review of existing literature and survey data collected from a...

Open access Research Article 10.9734/ajeba/2023/v23i171045

Influence of Business Processes Redesigning on Performance of Milk Processors in Meru County, Kenya

Susan Gakii & Christine Jeptoo · Asian Journal of Economics, Business and Accounting · 2023

Milk processing firms in Meru County are undertaking a couple of strategic measures directed to improving performance in milk value chain as they collect, process and market milk. However, milk firms still experience challenges in performance due to COVID-19 impact, market challe...

Open access Research Article 10.9734/ajeba/2023/v23i171042

The Effect of Corporate Governance on Audit Quality: Evidence from Jordanian Listed Firms

Qutaiba Khaled Abdu Alkhazaleh, Shrouq Ahmad Al Abbas & Abdullah Mohammed Sadaa · Asian Journal of Economics, Business and Accounting · 2023

Aims: The current study's goal is to investigate how corporate governance impacts audit quality. Study design: utilizing 624 observations from a panel of 78 firms that were listed on the Amman Stock Exchange (ASE) over 8 years, from 2012 to 2019.  Methodology: Regression with pan...

Open access Research Article 10.9734/ajeba/2023/v23i171040

The Contribution of Celebrity Endorsement on Customer Decision

Eko Sudjawoto, Agussalim Andriansyah, Didik Priyo Sugiharto & Zainul Arifin · Asian Journal of Economics, Business and Accounting · 2023

The purpose of this study is to examine the influence of the determinants of celebrity endorser toward the purchase decision of a product of the students of Malangkucecwara College of Economic, Malang, East Jawa, Indonesia. The determinants in this study are trustworthiness, expe...

Open access Research Article 10.9734/ajeba/2023/v23i171041

The Impact of Corporate Governance on Financial Performance in Aggressive Strategies - A Case Study of 3C Industry of Chinese Listed Companies

Chih-Yi Hsiao & Bi-Han Zhang · Asian Journal of Economics, Business and Accounting · 2023

This paper selects the computer, communication, and other electronic equipment industry for the study from 2019 to 2021 to explore the impact of corporate governance performance on financial performance in the current period versus the next period under aggressive strategies. The...

Open access Research Article 10.9734/ajeba/2023/v23i171039

Effect of Market Development Strategy on Performance of Animal Feeds Manufacturing Firms in Meru County

Joshua Murithi Mwenda & Robert Obuba · Asian Journal of Economics, Business and Accounting · 2023

Due to its major role in the Kenyan economy, the success of the animal feed manufacturing business has broad implications for the whole agricultural sector. This study sought to assess the effect of market development strategy on performance of animal feeds manufacturing firms in...

Open access Research Article 10.9734/ajeba/2023/v23i161036

Financial Ratios and Corporate Governance's Impact on Financial Performance in the Indonesian Stock Market: The Case in Manufacturing Industry

Ika Yustina Rahmawati, Najmudin, Wiwiek Robiatul Adawiyah, Esih Jayanti, Yulis Maulida Berniz & Yuni Utami · Asian Journal of Economics, Business and Accounting · 2023

Aims: Here to determine how financial ratios in this case, liquidity and leverage ratios along with an examination of corporate governance in this case, institutional and management ownership affect the company's financial performance. Study Design: The population of the study co...

Open access Research Article 10.9734/ajeba/2023/v23i171037

Effects of Leadership on Financial Performance of Deposit Taking Saccos in Meru County

Ivy Gatwiri Kiriinya & Kennedy Nyariki · Asian Journal of Economics, Business and Accounting · 2023

The emergence of Savings and Credit Co-operative Societies has been hailed as one of highly captivating financial sector in the world as a result of offering an alternative to financial intermediary and economic growth.  However, over and above all the poor financial performance...

Open access Research Article 10.9734/ajeba/2023/v23i171038

Applying Lean Tools to Improve the Sewing Line Efficiency: A Case Study

Ahsan Habib, Sharif Ahmed, Mst. Tanjima Khatun & Osman Babaarslan · Asian Journal of Economics, Business and Accounting · 2023

In a garments manufacturing industry for selling as well as exporting ready-made-garments, quality improvement is a vital task. Industry will not be able to build up a good business relationship with the buyer if they fail to timely dispatch quality samples and finished product t...

Open access Research Article 10.9734/ajeba/2023/v23i161035

The Impact of Digital Finance on Import and Export Trade in 31 Provinces in China: A PVAR Model Approach

Wang Lv, Xiao Xia, Li Xinru & Gu Jiaqi · Asian Journal of Economics, Business and Accounting · 2023

This paper provides an analysis of the current state of digital finance in China and the import and export trade situation in 31 provinces. Through an examination of relevant literature, the article identifies the different stages of development that digital finance has undergone...

Open access Research Article 10.9734/ajeba/2023/v23i161033

Corporate Board Diversity Effect on Environmental Sustainability Disclosure Evidence from Nigeria

Chinwe Gloria Odum · Asian Journal of Economics, Business and Accounting · 2023

The board of directors is responsible for making important decisions relating to corporate climate strategy. However, there is a possibility that their focus on minimizing agency costs may lead them to compromise environmental policies. This study aims to examine the impact of bo...

Open access Research Article 10.9734/ajeba/2023/v23i161034

Analysis of Willingness to Pay Working Accident Protection for Online Motorcycle Drivers

Putri Rizki Indah Larasati, Marselina & Dedy Yuliawan · Asian Journal of Economics, Business and Accounting · 2023

Aims: There are very few online motorcycle taxi drivers (informal workers) who are enrolled in the Work Accident Protection program, while online motorcycle taxi drivers have a high risk of work accidents. The purpose of this study was to determine the effect of income, last educ...

Open access Research Article 10.9734/ajeba/2023/v23i161031

Influence of Market Development on Performance of Coffee Cooperative Societies in Tharaka Nithi County, Kenya

Kennedy Mugambi Ndeke & Christine Jeptoo Sawe · Asian Journal of Economics, Business and Accounting · 2023

Organizations operating in the business environment require a plan to help them get a competitive edge and improve their performance. Evidently, the constantly rising level of competition and the influx of new enterprises into the cooperative societies sector make it necessary fo...

Open access Research Article 10.9734/ajeba/2023/v23i161029