Aims: The purpose of this paper is to study the effect of the sustainable marketing of three types of corporate social responsibility (CSR) initiatives—cause-related marketing (CRM), corporate philanthropy and creating shared value (CSV)—on consumer attitudinal evaluations with t...
Open access
Research Article10.9734/AJEBA/2018/39294
This study investigated the role of entrepreneurial orientation in the performance of Small and Medium Enterprises in FCT, Abuja, Nigeria. The study employed a descriptive and quantitative research design. The instrument for data collection was structured questionnaire and works...
Open access
Research Article10.9734/AJEBA/2018/39748
Recently, there has been growing concern about ethical and integrity issues in the accounting and auditing profession in public and private sectors of the economy, based on questionable acts committed by professionals whose certification decision makers rely upon. This study adop...
Open access
Research Article10.9734/AJEBA/2018/38434
The psychological contract gives the opportunity to manage day-to-day employee and employer relationships proactively and offers many reasons for difficulties in employment relationships are currently experienced by organizations. This study examined whether Psychological Contrac...
Open access
Research Article10.9734/AJEBA/2018/38956
Trading is a complicated temporal system with many time-related procedures and functionalities, like SEOs (NYSE companies), price action breakouts (technical analysis), etc. These temporal features could lead to profitable trading strategies with significant returns. The primary...
Open access
Research Article10.9734/AJEBA/2017/38564
The main purpose of this paper is to investigate the impact of Japanese foreign direct investment on the economic growth of South Africa over the period 1996-2016. The study employed the Autoregressive Distribute Lagged (ARDL) bound test to investigate the long-run relationship b...
Open access
Research Article10.9734/AJEBA/2017/38990
The purpose of this study is to understand the relationships between attraction, quality of service, perceived value and loyalty. In this study, a total of 456 effective questionnaires were collected by convenience sampling. Through the descriptive statistics and partial least sq...
Open access
Research Article10.9734/AJEBA/2017/38899
Today, organizations are reaping huge benefits by aligning Knowledge Management with business strategy and utilizing it as the mean to improve core business processes. A growing number of studies have been done regarding the factors affecting the knowledge management process from...
Open access
Research Article10.9734/AJEBA/2017/37879
The study examines the determinants Of Triple Bottom Line Accounting Practice Of Listed Manufacturing Firms On The Nigerian Stock Exchange. The specific objectives of this study are to determine the relationship between Firm size, Firm liquidity, Firm leverage and triple bottom l...
Open access
Research Article10.9734/AJEBA/2017/38423
The aim of this study is to investigate the impact of government expenditure on economic growth in some selected countries in Sub-Saharan Africa (SSA). The study besides focusing on the lower middle income countries in the region such as Cape Verde, Cameroon, etc.; it further exa...
Open access
Research Article10.9734/AJEBA/2017/38552
The study employed descriptive research design to investigate the role of Microfinance Banks credits in the development of Small and Medium Enterprises in Lokoja, Kogi State, Nigeria. Descriptive statistics and Chi-square statistic were employed for data analysis and testing the...
Open access
Research Article10.9734/AJEBA/2017/38480
The negative effect of Boko Haram insurgency in the North East Nigeria continues to be a source of worry to all and sundry. The main thrust of this research is to examine the effect of the sect activities on output status of peasant farmers in selected localities in Adamawa state...
Open access
Research Article10.9734/AJEBA/2017/36177
The principal target of this article is to define, initially, a new trading methodology based on the innovative term “Leveraged Inefficiency”, and then to discuss the dimensions, functionalities, and trading returns of this inefficiency (market anomaly). In trading strategies the...
Open access
Research Article10.9734/AJEBA/2017/38281
With increasing activities of separatists and agitators for self independence taking a heavy toll on the sovereignty of Nigeria, more curiosity has once again been drawn to the accountability strength, transparency quality and the performance trend of the national economy under t...
Open access
Research Article10.9734/AJEBA/2017/38515
The purpose of this study was to identify the impact of Employees’ Commitment on Organizational Performance in Eravurpatru Divisional Secretariat in the district of Batticaloa, Sri Lanka. The three commitments (Affective, Normative, Continuous) have been taken as independent vari...
Open access
Research Article10.9734/AJEBA/2017/38396