How Can Charged Knowledge Platform Marketing Run?

Abstract

With the advance of digital technology and Internet technology, the popularity of mobile phones and computers and other terminal equipment, more and more people use the Internet to send and receive information on social media. They’ve engaged in marketing activities and made new media marketing to be the public focus. Among them, a charged knowledge platform (CKP) was introduced as the payment mechanism and got some feedback in the revenue channel through the sharing and knowledge transferred on the internet. However, what is the nature of charged knowledge platform marketing? What do we need to be aware of when engaging in marketing activities through a charged knowledge platform? Related research is lacking, and both new media marketing theory and practice are needed to clarify within these issues. Accordingly, the purpose of this study is to verify the nature and related issues of charged knowledge platform marketing, and to provide relevant suggestions. This study searches for relevant information and data through literature retrieval and uses inductive methods to organize and interpret it. From the aspect of encyclopedic platform, the results show that the main problems of charged knowledge platform marketing are distributed in the three main orientations of platform operation technology, term content and user management and interaction. If enterprises can adopt internal training, external employment and outsourcing methods, reasonable and orderly and efficient solution to professional manpower problems, charged knowledge platform is worthy of enterprises to enhance visibility and image, precision marketing and towards sustainable development of a good helper. According to this, it is suggested that future research should gradually explore the measures and willingness of charged knowledge platform to solve the problems of manpower.