Linking Farmer Producer Organizations with Other Markets – A Sustainable Change in Marketing of Farm Produce

Abstract

Marketing of agricultural produce is a complex process in India. Farmers do not have access to market, they are selling their produce to the intermediaries operate in the market because of this their profit margin is reduced and their farming business becomes a non-viable one. We can mobilize farmers in groups and build their associations called as Farmer Producer Organization (FPOs). FPO is a means to bring together the small and marginal farmers and other small producers to build their own business enterprise that will be managed by professionals. In the present environment of greater instability and competition, organisation and collective action can help to increase farmers’ competitiveness and increase their advantage in emerging market opportunities. FPOs also help in linking with other markets which helps in sustainable increase in income of farmers.The present paper showed the potential of FPOs in Andhra Pradesh in linking with other markets and Problems faced by the FPOs.