The Role of TourBook as a Travel Agency in Promoting Tourist Destinations of Bangladesh

Abstract

This research discusses the role of TourBook in promoting tourist destinations throughout Bangladesh. The study followed a mixed approach since theoretical data was obtained from interaction with the organization while quantitative data populated the survey of 220 respondents: tourists, students, and professionals. The collected data were subjected to descriptive statistical analysis and reliability tests. As data analysis software, used Microsoft Word 2019, Microsoft Office Excel version 2019, and SPSS. The results demonstrated high consistency (Cronbach’s alpha = 0.894), and the P-P plot test was normally distributed, as was the normal histogram. In line with the recommendations in the research, digital marketing strategies will be enhanced, such as better access and functionality for mobile and digital apps. Sustainable tourism of creating zero-waste packages to planet-friendly community engagement will be implemented to align with global trends. There is scope for diversifying excursions for niche markets, and of greater importance, developing relationships with government organizations such as the Bangladesh Tourism Board will contribute to making a greater impact for TourBook.