The Influence of the Use of Rotary Photo Tables for the Presentation of Goods on the Volume of their Sale in Online Stores

Abstract

Aims: The purpose of this article was to confirm the dependence between the volume of sales of goods by online stores and the use of rotary photo tables for the presentation of goods, using mathematical methods and models. The use of correlation-regression analysis to assess economic processes and trends, as well as the development of a model of dependence between the volume of sales of goods by an online store and the use of rotary photo tables for the presentation of goods. Study Design: In order to determine the relationship between the volume of sales of goods in the online store and the use of rotary photo tables for the presentation of goods, an economic and mathematical modeling was carried out in the work based on the database of online stores «Yin.gold», «Nihaoejwelry Wholesale Store», «W.P. Jewellery». Methodology: The following methods were used in this research: analysis, synthesis, induction, deduction, comparison, grouping, methods of mathematical modeling and mathematical statistics. The use of these methods is aimed at achieving the tasks set in the research. The information base of the research consists of the works of recognized specialists, as well as data from the online stores «Yin.gold», «Nihaoejwelry Wholesale Store», «W.P. Jewellery». Results: On the basis of mathematical methods (correlation-regression analysis), it was confirmed an actual dependence between the volume of sales of goods by online stores and the number of goods that are presented with the help of photos and videos made with the use of rotary tables for photography. The economic effect of using rotary photo tables for object photography for the investigated online stores is quantified. Conclusion: The conducted research confirmed the high importance of using rotary photo tables for the presentation of goods in the online store. The economic interpretation of the parameters of each of the built models shows that the increase in the number of products presented on the website of the online store with the use of rotary tables for photography leads to an increase in the volume of sales.