The Determinates of Revisit Intentions in Wine Cultural Event: The Moderating Role of Experience Authenticity
Asian Journal of Education and Social Studies · pp. 27–40 · Published 25 Feb 2020
10.9734/ajess/2020/v6i430183Abstract
The purpose of this study is to investigate the perspectives of attendees on experience authenticity of a wine culture event to assess what drives their revisit intentions. A questionnaire survey was undertaken for collecting data at a wine cultural event held at Yibin. A total of 529 valid samples were received for the further hypotheses testing. The results showed that both perceived value and event satisfaction were key antecedents of revisit intentions and the moderating role of experience authenticity was confirmed. Finally, the manageable results for wine culture event managers and future researchers were drawn.
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Cited by 11
Tsai-Fa (TF) Yen · Asian Journal of Education and Social Studies · 2020
A. Al-Ramadan, Azilah Kasim · Turyzm/Tourism · 2024
Ammar Ramadan, Azilah Kasim · Turyzm/Tourism · 2022
K. Lhendup, B. Panda · Millennial Asia · 2021
Minhong Wang, Jianlin Xiong, Tsai-Fa(TF) Yen · 2021
Pantas H. Silaban, Andri Dayarana Kristanta Silalahi, Edgar Octoyuda · 2020
Showing 6 of 11 known citations — external sources report more than can currently be individually listed.
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