Communication Behaviour of Groundnut Growers in Chittoor District of Andhra Pradesh

Abstract

This study was conducted in Chittoor District of Andhra Pradesh to measure communication behaviour among groundnut growers for agricultural technology. A total number of 120 respondents were selected purposively from 12 villages under Gudipala & Yadamari block to measure the level of communication behaviour among growers for agricultural technology. The data was recorded by personal interview method by using pre-structured interview schedule and latter appropriate statistical analysis was done to draw logical conclusion. The study revealed that 44.18 % of the Groundnut growers belonged to middle age category and 57.51 % belonged to middle and high school. 44.16 % of the groundnut growers belonged to medium (2.5 – 5) acre of land holding. The findings also revealed that that majority (41.66%) of the groundnut growers had medium level of communication behaviour among groundnut growers, (40.01%) and (18.33%) of the groundnut growers had high and low level of communication behaviour.