Enhancing Campus Communication and Collaboration: Design and Development of a Social Community Media Website for Universitas Multimedia Nusantara, Indonesia

Abstract

Problem: The Multimedia Nusantara University (UMN) is one of Tangerang's universities with hundreds to thousands of students and academics. Currently, the UMN campus uses bulletin boards, student e-mails, social media accounts of a campus organization, and various other media to disseminate information to a large number of students and the UMN academic community; however, these media have deficiencies, such as a lack of exposure to this information or information that is not relevant to the recipient's specialization or study program. Aim: The primary aim of this research was to create and implement a social community media website system at Universitas Multimedia Nusantara (UMN) using the Rapid Application Development technique. Furthermore, the objective of the study was to evaluate and determine the level of satisfaction about the user interface of the social community media website system implemented by UMN. Study Design:  This study was designed with Rapid Application Development to build a social media UMN community website. Place and Duration of Study: Department of Informatic Universitas Multimedia Nusantara, between September 2022 to July 2023. Methodology: Designing and developing a social media community website system using the Rapid Application Development methodology, which consists of three stages: requirement planning, design workshop, and implementation. Rapid Application Development is a method that allows designing and developing a system quickly and effectively, with good results. Results: The social community media website system has been effectively developed and constructed, and the results of User Acceptance Testing calculations have been obtained. Specifically, the Perceive Usefulness question yielded a score of 88.08%, while the Perceive Satisfaction question yielded a score of 88.67%. Conclusion: Based on the findings derived from the user satisfaction questionnaire, it can be inferred that the users exhibit a high level of agreement with the functionality and efficacy of the Sircle social media platform.