Integrating 21st-Century Industrial Expectation into the HND Graphic Design Curriculum: Linkage with Key Partners for Engagement

Abstract

The nexus between academia and the world of work determines the work readiness of graduates. The purpose of this study is to explore the linkage between the Higher National Diploma (HND) graphic design programme (GDP) and the graphic arts industry. The study utilized qualitative evaluative case studies to gather data from a face-to-face interview and focus group discussions for an in-depth understanding of the phenomenon. Both the purposive and snowball sampling methods were used to gather 30 respondents from faculty members, graduates, and industry-based supervisors of the HND GDP in Accra, Tema, Winneba, Takoradi, and Kumasi. The result of the analysis indicates that the experiences gained by HND GDG are dependent on Competency-Based Education and Training (CBET), the availability of experienced industrial trainers and lecturers for mentorship, modern facilities, teaching, and learning materials such as a cohesive curriculum. The study supports proper collaboration among key stakeholders in the HND GDP for cross-fertilization of ideas, open-mindedness, and receptivity. Therefore, developing trends is the most effective way to improve pedagogic processes.